Daijiworld Media Network - New Delhi

New Delhi, Jul 6: Indian businesses stand to unlock a staggering $9.82 trillion in Gross Value Added (GVA) by 2035 by embracing a domain-led diversification strategy, according to a new PwC India report titled "Navigating the Value Shift."

The study highlights the growing importance of domain-based innovation—where companies go beyond traditional industry silos to address broader human and industrial needs. One of the key value drivers will be the ‘Make’ domain, which includes manufacturing and industrial production. This segment alone is expected to expand from $945 billion in 2023 to nearly $2.7 trillion by 2035.

“Indian CEOs are already responding to these shifts,” said Sanjeev Krishan, Chairperson, PwC India, citing the firm's 28th Annual Global CEO Survey, where 40% of Indian CEOs reported entering new sectors in the past five years, with many generating up to 20% of their revenue from these ventures.

The report notes that megatrends—such as climate change, demographic evolution, and technological disruptions—are redrawing value boundaries. These shifts are opening new cross-domain opportunities in areas like smart infrastructure, telecom-tech convergence, and intelligent built environments.

To navigate this evolving landscape, PwC proposes a domain-based framework to replace traditional sectoral thinking. For example, in the ‘Build’ domain, innovation in smart buildings, sustainable urban design, and data-driven infrastructure is transforming how we think about construction and real estate.

Similarly, the telecommunications sector is seen as a hub of cross-domain opportunities, blurring lines with finance, media, education, and healthcare.

With India’s economy projected to hit $30 trillion by 2047, the report concludes that domain-led strategies could be central to driving inclusive, sustainable, and technology-driven growth.