London, Feb 5 (IANS): Scottish campaigners are calling for action to make sure children are not regularly exposed to alcohol advertisements, a media report said Thursday.

Alcohol Focus Scotland said current codes were failing to prevent under-18s from absorbing alcohol messages on TV, online and in the cinema, BBC reported.

The call came as a survey for alcohol concern groups suggested primary school children were more familiar with some beers than biscuit and crisp brands.

Brand recognition of Foster's beer was 95 percent among 10 and 11-year-olds, it said.

This ranked above McVitie's biscuits, McCoy's crisps and Ben and Jerry's ice cream.

The survey found that 79 percent of the 10 and 11-year-olds recognised the Foster's characters "Brad and Dan" from the TV commercial.

More than half of the children (55 percent) associated Carling with football.

The survey was carried out during October-December 2014. In Scotland, 192 children were surveyed.