Daijiworld Media Network - Mangaluru

Mangaluru, Nov 8: Ahead of the Diwali festivities, markets across Mangaluru and Udupi witnessed a massive rush on Saturday as people thronged to buy flowers, fruits, diyas (earthen lamps), Goodudeepas (lanterns) and colourful decorative lights.

To attract customers, the markets are flooded with a variety of innovative diyas, including painted ones and those in unique shapes. Water-sensor diyas that light up when water is poured, scented candles, colourful LED lights and smart-controlled electric string lights are seeing brisk sales.

For home decoration, beautiful and durable cloth Goodudeepas have hit the market alongside traditional paper ones. Specially crafted Goodudeepas shaped like a Kalasha, chariot and Tulasi Katte are the major attractions this season. The huge turnout of shoppers buying various decorative items has brought smiles to the faces of local vendors.

Surge in demand for clothes, electronics

Festive discounts and special offers announced by major clothing, electronics, mobile and automobile showrooms have further fueled the shopping frenzy. Tempted by massive price cuts, cashback offers, zero-interest EMIs and free gifts, consumers were seen busy purchasing new home appliances, vehicles and apparel.

High demand for sweets

The demand for sweets has also skyrocketed, as exchanging sweet boxes is an integral part of the Diwali tradition. Sweet merchants noted an unprecedented demand for traditional delicacies such as Holige, laddus, various types of burfis, Mysore Pak and assorted halwas.