Youth starts tea stall after failing UPSC, IIT, IIM entrance exams; now worth Rs 100 Crore

Daijiworld Media Network – New Delhi (MS)

New Delhi, Sep 24: A young man who faced setbacks in his attempts to gain admission to UPSC, IIT, and IIM didn't let failure deter him. Instead, he achieved success by starting a tea business.

Anubhav Dubey, the owner of Chai Sutta Bar, is a shining example for young people to rise again after experiencing failure. His brand is now well-established in the tea franchise industry in India and abroad, boasting over 150 outlets with an annual revenue of over Rs 100 crore.

Anubhav was the son of a realtor from Rewa district in Madhya Pradesh, born in 1996. He initially aspired to follow in his father's footsteps, but success proved elusive. Despite his best efforts, he couldn't crack the entrance exams for prestigious institutions like the IITs and IIMs. He faced setbacks in UPSC and CA exams as well.

Anubhav pursued his B Com degree in Indore. During his college years, he met Ananda Nayak, the co-founder of Chai Sutta Bar. Even though Anubhav made one more attempt at UPSC, he couldn't pass the exam despite rigorous preparation.

Despite numerous setbacks in his life, Anubhav didn't lose heart. Instead, he and his friend decided to start a tea stall with a modest investment of Rs three lakh near a girls' hostel. They believed that tea would be a popular choice in a city like Indore. Due to their limited budget, they bought second-hand furniture for their stall.

Initially, the tea stall had only a few customers. However, through word-of-mouth advertising, Anubhav and Ananda attracted more patrons. They started serving tea in earthen pots (Kulhads), which became a hit. Additionally, they offered 20 different varieties of tea, catering to the preferences of young customers who sought unique options.

Today, Anubhav is renowned both nationally and internationally. He is invited to give lectures on how he transitioned from being a tea stall owner to owning more than 150 outlets of Chai Sutta Bar, one of India's most popular tea franchises. Anubhav shares his inspirational journey with management schools, serving as a source of motivation for students at elite institutions across India.

The remarkable rise of Anubhav and the success of his Chai Sutta Bar franchise serve as an example of how individuals can achieve their dreams and reach great heights despite facing numerous challenges. The key lies in self-belief, perseverance, and an unwavering "never say die" attitude.






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Comment on this article

  • Ajay Rebello, Kallianpur

    Wed, Sep 27 2023

    I am remembering the late Mr Sidhartha Hegde founder of Cafe Coffee Day and from namma uru. RIP sir.

    DisAgree [2] Agree [18] Reply Report Abuse

  • Flavian, Mangalore/Kuwait

    Wed, Sep 27 2023

    “Work hard in silence, let your success be your noise.”

    DisAgree [3] Agree [28] Reply Report Abuse

  • Flavian, Mangalore/Kuwait

    Wed, Sep 27 2023

    No wonder he took Modiji's advice seriously and success came on his way. Others can think over and try their fortune..

    DisAgree [12] Agree [25] Reply Report Abuse

  • Flavian, Mangalore/Kuwait

    Wed, Sep 27 2023

    All the credit must go to Modiji. Who will be the next Crorepati by following Modi's success formula?

    DisAgree [8] Agree [24] Reply Report Abuse

  • Prakash, Manipal

    Wed, Sep 27 2023

    Dreams are unlimited gift of God to mankind and dreams give rise to action and success... Any successful entrepreneur will face several hurdles in the initial roads... Never say die attitude is the one that takes them farther than others... Great feat by Anubhav...

    DisAgree [2] Agree [14] Reply Report Abuse

  • Monty Dotor, Mangalore

    Wed, Sep 27 2023

    Next PM candidate...

    DisAgree [5] Agree [13] Reply Report Abuse

  • Rudolf Rodrigues, Mumbai -Mangalore

    Wed, Sep 27 2023

    While congratulating his success; at the cost of becoming pessimistic; this again appears to be a fairy tale with a lot of noise; earlier to this: one "MBA Chaiwala" which made a big bang boom of success, which had the same franchisee business model, is now doomed with 100s of franchisee partners who fell for this MBA Chaiwalas motivational talks having lost huge amounts of money, and are now running from pillar to post to get justice with no hope of getting back their life's savings invested in the this jhumla! The above is a very personal opinion based on news reports available in the public domain; please do your own research and analysis before coming to any conclusions!!

    DisAgree [5] Agree [13] Reply Report Abuse

  • Jossey Saldanha, Raheja Waterfront

    Wed, Sep 27 2023

    Chai Wala is now International ...

    DisAgree [6] Agree [24] Reply Report Abuse

  • Mahendra, Mangalore

    Wed, Sep 27 2023

    While congratulating--ANUBHAV -- the 100 cr worth should read as 100 cr in sales revenue -- not necessary wealth at individual level -- who are the investors etc etc -- Any way great entrepreneurship -- since jobs are scarce we need more of such budding businessmen -- to provide employment -- service industry is one of the fastest growing and rural area youth can get meaningfully employed---

    DisAgree [3] Agree [12] Reply Report Abuse

  • Pintu Nationalist Singh, Kudla

    Wed, Sep 27 2023

    Amazing. After 2014, such stories are so common. There are some people who mock "chai wallah" as if selling chai is a bad thing. But in post 2014 India, chaiwallahs can do everything, become anything not just "prince" and "Princess""kamaal" kar diya.

    DisAgree [23] Agree [35] Reply Report Abuse

  • Prem, moodbidri

    Wed, Sep 27 2023

    Wowww.... Hope, Secret of the success is not "Sutta" ???

    DisAgree [8] Agree [25] Reply Report Abuse

  • Rita, Germany

    Wed, Sep 27 2023

    Very good .One should believe in self.Everyone cant be a Enginneer ,or lawyer,When not in IT:branch or in agriculture ,think one way out .Important work hard ,believe in self,some small amount of money too needed for start.,Never invest in big scale.without knowing.But some knowledge you should have .consult someone .Then you will be successful .Hats off to young man.

    DisAgree [2] Agree [33] Reply Report Abuse

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