Daijiworld Media Network - Mumbai

Mumbai, May 10: In a recent conversation in Mumbai, five-time National Award winner and acclaimed playback singer Shreya Ghoshal opened up about how the modern music landscape has changed with the rise of streaming platforms, social media, and constant digital tracking.

Speaking during her international travel schedule for live performances, she pointed out that today’s artists often find themselves surrounded by numbers—streams, follower counts, and algorithm-driven visibility—which can sometimes shift attention away from the core of music-making.

She noted that when she began her career, such digital pressures did not exist in the same way, and appreciation for music was more direct and emotionally driven. According to her, that environment allowed artists to stay more connected to the purity of their work without the added weight of online metrics.

At the same time, she acknowledged that today’s platforms have also made it easier for musicians to reach wider audiences than ever before. However, she emphasized that this access comes with the responsibility to constantly evolve and innovate in order to stay relevant while still maintaining artistic integrity. She expressed respect for emerging musicians who are navigating this balance between creativity and visibility in a fast-moving digital world.

Ghoshal also reflected on the lifelong nature of learning in an artist’s journey. She observed that many young singers and composers today are highly passionate and creatively driven, often drawing inspiration from their environment, mentors, and the music they grow up listening to. She added that this process of learning is not limited by age or experience, as every interaction—whether with senior artists, peers, or newcomers—can offer something valuable.

Concluding her thoughts, she stressed that technical effort alone is not enough in any art form. In her view, music, like painting or dance, must carry emotional depth and a certain intangible quality. Without that emotional connection or “soul,” she said, art loses its true meaning and impact.