Ambassador to make a comeback, electric version to hit market soon


Daijiworld Media Network – New Delhi (MS)

New Delhi, May 27: Ambassador car, which was the pride of country for many years, will arrive in new look suiting the present environment. Hindustan Motors is planning to bring out an electric version of the car that was a household name in India.

It is learnt that Hindustan Motors will come out with the electric version of Ambassador in partnership with a European company. Both companies are said to have signed a MoU in this regard.

The new electric version of the vehicle will be manufactured at the Chennai manufacturing plant of Hindustan Motors. HMFCI, which is a concern of CK Birla group, is the owner of the plant at present.

According to reports, the company will first produce electric two-wheelers and then start manufacturing the four-wheeler. The process of partnership will take three months to complete. Controlling stakes will be with Hindustan Motors under an agreed ratio of 51:49.

The last Ambassador car was manufactured in the Uttarpara plant of Hindustan Motors way back in 2014. Chennai plant was used to produce Mitsubishi cars. Later the brand was sold to Groupe PSA due to debt and low demand.

The Indian car market was dominated by Hindustan Motors in 1970s with a market share of 75%. It was mainly because of Ambassador which was sold at premium during those times. The demand fell after the arrival of cheaper cars like Maruti 800 which forced the company to ultimately stop producing Ambassador.

In addition, still competition from the market, the technology of Hindustan Motors lagged and the result was steep drop in sales and eventual closure of the brand, which was sold to Groupe PSA.

 

 

 

  

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Comment on this article

  • ayes p, kudla/ksa

    Fri, May 27 2022

    wow ambade sambar my favorite car

    DisAgree Agree [16] Reply Report Abuse

  • Flavian, Mangalore/Kuwait

    Fri, May 27 2022

    Toughest and sturdy car even meant for rough terrains and country roads. Colleccting passengers over the capacity, if needed accommodate in dicky !

    DisAgree Agree [21] Reply Report Abuse

  • Jossey Saldanha, Raheja Waterfront

    Fri, May 27 2022

    Family Car ...

    DisAgree [1] Agree [20] Reply Report Abuse

  • Raman, Mangalore

    Fri, May 27 2022

    The old ambassador - quality issues -- etc -- but overall sturdy -- The joke by an MP --was--- The only part of the Car which does not make noise -- IS THE HORN --

    DisAgree Agree [19] Reply Report Abuse

  • Ashwin M Shetty, Mani

    Fri, May 27 2022

    I travel daily from Mani to Mangalore I see ambassadors on road were some of them are totally scrapped. But also the top maintained ambassadors which i remember the car nos like 3301 6336 3515 6655 862 7234 Hope electric version makes grand entry for nostalgic memories

    DisAgree [2] Agree [20] Reply Report Abuse

  • Cynthia, Dk

    Fri, May 27 2022

    Woww ambade saar.....Welcome.... come in full josh

    DisAgree Agree [36] Reply Report Abuse

  • Shivraj, Mangalore

    Fri, May 27 2022

    The earlier avatar served indian market well -- Service could be done every nook and corner -- FOR SERVICE --Simple Tools reqd -- hammer - cutting plier -- Screw driver -- & few people to push if battery down -- overload of passengers -- upto 25 -- driver half outside -- luggage space --

    DisAgree Agree [32] Reply Report Abuse

  • Shettigar, Udupi/UAE

    Fri, May 27 2022

    "KING IS COMING BACK" This is great news.

    DisAgree [1] Agree [32] Reply Report Abuse

  • prakash, Manipal

    Fri, May 27 2022

    Any revival like Royal Enfield (Bullet) did under Eicher Motors may be too early to comment... It is a nostalgic feeling to see the cars back on our roads... I am sure they will improve the car and user parts to suit the modern tastes... Much depends on who heads the revival... I wish all the best to the grand old company of India... Shares currently at around IRS. 13 can be bought in small quantities...

    DisAgree Agree [22] Reply Report Abuse


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Title: Ambassador to make a comeback, electric version to hit market soon



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