Burger King Apologises to Hindus for Offensive Advt


Washington, July 9 (IANS):  Global fast food chain Burger King has  apologised to Hindus for running an advertisement in Spain that showed an Indian goddess with a 'forbidden' Whopper burger.

The advertisement had a picture of Lakshmi, the goddess of wealth, about to eat a beef burger. The goddess and the burger were placed under a slogan claiming 'La merienda es sagrada' (The snack is sacred).   

The fast food chain quickly withdrew the advertisement from its stores in Spain after Hindus across the world complained over the denigration of their religion.   

The depiction of Lakshmi in the ad for 'Texican Whopper' has provoked  widespread anger with its suggestion that a Hindu deity eats beef.   

Burger King withdrew the posters and issued an apology after Hindu leaders condemned the chain for its insensitivity.   

"We are apologising because it wasn't our intent to offend anyone," said spokesperson Denise T. Wilson.   

"Burger King Corp values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone.   

"Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants," she added.   

Earlier this year, Burger King offended Mexican officials with another  advertisement for the 'Texican Whopper' which depicted a dwarf dressed as a wrestler draped in the Mexican flag.   

  

Top Stories

Comment on this article

  • nagesh nayak, bangalore

    Fri, Jul 10 2009

    HI LANCELOT, What is humanism. In india When da vinci code released you guys vandlized public property . during that time where is your humanity escaped? do not comment silly . commenting "get lost" is humanism?

    DisAgree Agree Reply Report Abuse

  • Syble, Mangalore

    Fri, Jul 10 2009

    Mr Nagesh Shenoy could you kindly explain what is Hinduism.

    DisAgree Agree Reply Report Abuse

  • JERRY MORAS, Kuppepadavuv, Canada

    Fri, Jul 10 2009

    I do process meat and manufacture burgers for most of the retails in North America. Question addressed is why one burger form one retail is different from another ? Why deity came in-between ? What goes to each type of burger is meat being used (angus / sirloin / etc ), ingredients (formulae ) and packaging (marketing and branding strategy). Again meat differs in taste from each region. What is important is being is cooked within certain time and tastes good. Again burgers are made from different species chicken, bison burger and beef burger. Quality of the burger also depends on shelf life of the product. Since most of the burgers have 9 months shelf life, it is important for retails to get maximum shelf life. I do understand the concern when a end-user walks into a retails and consumes burger would not know rest of the details (because she / he) trusts retail outlet. Bottom-line all burgers remains burger because they are QA certified. Retail don’t take the risk of serving burger if they are meant to be consumed. Hence, burger from one retail is not different in practical terms (same meat or beef).

    DisAgree Agree Reply Report Abuse

  • A.S.Mathew, U.S.A.

    Fri, Jul 10 2009

    Using any religious diety for business promotion is a sub-standard behaviour and of poor taste. If B/K put a movie star or a politician in that place, they will be faced with law suit. So, it was their foolish idea to put a Hindu diety, and that act was terribly wrong and unethical. In any civilized society, we must respect other people''s feelings, especially their religious feelings.

    DisAgree Agree Reply Report Abuse

  • Lancelot N Tauro, Manglore - Doha qatar

    Fri, Jul 10 2009

    Mr. SRI Nagesh Nayak Please get lost from your communal narroness. Be positive and humanity, Jai ho Humanism.

    DisAgree Agree Reply Report Abuse

  • Saleem GH, PUTTUR, Abu Dhabi

    Fri, Jul 10 2009

    I agreed with Munna Bejai & Nelson comment.. It''s just modern publicity tricks Like some film makes controvery b4 realsing .. its type of publicty ..

    DisAgree Agree Reply Report Abuse

  • Srinivasan, Delhi

    Fri, Jul 10 2009

    I find this protest very amusing. I can cite umpteen number of cases in India where the names and images of gods and goddesses are used to promote purely commercial objectives (e.g., Sri Kaliswari Fireworks, Shri Ganesh Beedi and lot of utensils, plastic chairs etc) without any Hindu in India getting offended by the same. This is a pointless exercise in muscle-flexing.

    DisAgree Agree Reply Report Abuse

  • Kartika Bhat, Puttur

    Fri, Jul 10 2009

    What Munna and Nelson told is correct. They never commented any Gods...

    DisAgree Agree Reply Report Abuse

  • nagesh nayak, bangalore

    Thu, Jul 09 2009

    HI MUNNA & NELSON, DO YOU AGREE IF ADVERTISEMENT WITH JESUS PHOTO & ALLAH NAME. DO NOT PLAY WITH THE SENTIMENTS OF OTHER RELIGION. JAI HO HINDUISM.

    DisAgree Agree Reply Report Abuse

  • Thomas Dsouza, Mangalore/Israel

    Thu, Jul 09 2009

    Mr.nelson how can you say this..?i am not agree for your comment.

    DisAgree Agree Reply Report Abuse

  • A.D''Cunah Shenoy, Mangaluru

    Fri, Jul 10 2009

    Burger King making us fools? Or Fools run Burger king?

    DisAgree Agree Reply Report Abuse

  • Charles D''Mello, Pangala

    Fri, Jul 10 2009

    These junk food chains are so many and they can gain prominance only by this kind of advetisements! Otherwise there is no much difference in taste in the food served by these Burger King, kentucky fried chicken, Dairy queen, Hardees, MacDonalds etc..etc.

    DisAgree Agree Reply Report Abuse

  • Mohan H Naik, Mangaluru

    Fri, Jul 10 2009

    Munna bai, Yes that was their motive/strategy.

    DisAgree Agree Reply Report Abuse

  • nelson, valencia/kuwait

    Thu, Jul 09 2009

    Yes Munna, you are right. This is just a publicity (marketing) strategy. Now, many hindus who have never heard of Burger King will get to know it and may even go for it.

    DisAgree Agree Reply Report Abuse

  • Munna, Bejai

    Thu, Jul 09 2009

    Marketing strategy.....(destructive...?) now most Hindus would know the Burger King Brand ....

    DisAgree Agree Reply Report Abuse


Leave a Comment

Title: Burger King Apologises to Hindus for Offensive Advt



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.


Security Validation

Enter the characters in the image