Mother-daughter duo fulfill dreams through ‘Dream Weavers’

Special Correspondent
Daijiworld Media Network

Chennai, Nov 21: To dream big is normal but to wake up and work hard to realize that dream calls for extraordinary boldness and confidence. That is why it is said that ‘the road to success runs uphill’. While history is replete with people who have achieved success in their own unique way under mottled circumstances, the success story of the mother daughter duo Cheryl and Denise of Chennai is extraordinary. In the process of writing their success story this duo has rendered a helping hand to many hapless and less fortunate women rebuild their lives.

The beginning of their success story can be traced back to 2008 when Denise, a fresh MBA graduate decided to start her own business and even coaxed her school teacher mother to give up her job and help her in her venture.

Denise got a brainwave to start her own venture after she saw eco-friendly disposable napkins during a wedding reception they had attended. Denise was so taken up by the brainwave she even refused to sleep that night. Rather she sat the entire night and came up with many designs of napkins and other disposable items and women’s wear. Though Cheryl liked the designs of Denise she was not favourably inclined to give up her job of 16 years as she had a big family to take care of including her in laws, parents and her two children.

Gamble paid off

Nevertheless, Denise continued to convince her mother on the expediency of quitting her job and joining her as her business partner. Cheryl was in a quandary, not knowing whether to stick on to a government job as a teacher or to take a plunge in the uncertain world of business. But she had to take a quick decision on seeing the fate that befell her maid who had literally brought up her daughter, having served the family for 20 years. Prema’s leg had to be amputated due to diabetes and worse, her son-in-law threw her out of the house. Prema, naturally came to their house seeking help and it helped Cheryl take the decisive step of resigning her job as a teacher. Denise also convinced her mother that with their business venture they can provide succor to women like Prema and help them rebuilt their tattered lives. Thus Cheryl joined the company Dream Weavers as a business partner and Prema became their first employee.

Cheryl and Denise had to make numerous trips to government departments to get the permit and complete other formalities. The duo began their business venture with only Rs. 500, which is unthinkable these days. But the lack of capital was compensated with their enthusiasm, confidence, creativity and hard work that was infused in their venture. With the money available they brought a sewing machine on installments and some cloth material. With that Denise decided to come up with something unique namely bras, panties, aprons and other disposable items which can be used conveniently and hygienically in spas and beauty parlours.

Overcoming initial hiccups

Once the product was ready marketing the same was the most crucial and most difficult part of the business. In the beginning, beauty parlors even refused to have a peek at their products. But it never dampened their spirits as they had full confidence in their products. Their first client was a beauty parlour in Alwarpet in Chennai and from there the business grew slowly.

Somehow, in the first month the company was able to manage a turnover of about Rs. 5000/- which was quite good considering that they had started with a capital of only Rs. 500/-. The company needed infusion of more capital and help came in the form of Bharatiya Yuva Sakti Trust (BYST) started by one Lakshmi Venkatesan. BYST helped their transformation from non-businesswomen to businesswomen. On its recommendation the company also got a loan of 2.5 lakh from Indian Bank.

With that loan they brought 3 more sewing machines and many more less fortunate women from the neighborhood were employed to cope up with the increased workload.

In the second month Dream Weavers was fortunate to get a bulk order of Rs. 5000/- from Ayush, the sister concern of Hindustan Liver Limited. This proved to be a morale booster for the company and from there it did not look back. Today the net sales of the company from big clients are worth almost Rs. 2 lakh per month and the company has been able to have an annual turnover of Rs. 30 lakhs. It has become a leading producer of one time use disposable materials used in spas and beauty parlours such as mouth masks, disposable towels, napkins, paper bags, head caps, aprons, gowns, laundry bags etc. 

So Dream Weavers had arrived on the scene and took deep roots to stay and flourish. In the last five years the company has been able to garner orders from more than 15 big companies and about 50 small companies are regular clients of Dream Weavers. The company then acquired import-export license also and now has been able to sell its products beyond the frontiers of the country. The company’s products are being exported to many countries like Dubai, Singapore, Malysia, Thailand and Australia. In Dubai Denise has been able to get clients like Chanakya which gave orders for them for anufacturing G-string panties, unisex panties etc. Denise is now based in Dubai most of the time as she is bent upon getting more clients and selling her products internationally on a wider scale.

Apart from scripting their own success Dream Weavers has helped more than 25 less fortunate women rebuild their shattered lives. From a rented place the company has now moved to its own premises. All this has been achieved in a short span of five years by two ordinary women who had nothing but fortitude, unwavering faith in their capabilities as their capital and oodles of guts to gamble.

The success story of Cheryl and Denise is an eye opener to many women in our country. They have demonstrated that if there is a will there is a way and the opportunities are unlimited to those who have the courage to take risks. At the same time Dream Weavers has been able to provide a decent and honourable living to many less fortunate women. Let us take inspiration from Denise and Cheryl and hope that their success will enthuse many more women script their own success story.


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Comment on this article

  • sheila, dubai/usa

    Tue, Dec 03 2013

    Way to go dear Denise/Cheryl, god bless you both and may you prosper forever.
    Kindly let us know where your products are available in dubai?

    DisAgree Agree Reply Report Abuse

  • Vincilla, Kemmannu/Texas - USA

    Thu, Nov 21 2013

    Wow amazing, kudos to you both. Women like you outshine and show that determination, hard work and helping nature takes you way ahead.
    Don't cry about your fate but gather your strength and move ahead is the message. God bless.

    DisAgree Agree [4] Reply Report Abuse

  • R.Bhandarkar, M'lore

    Thu, Nov 21 2013

    There's this thing about girls and women...Once they set their minds on anything then they will not stop till they attain it'...You can also substitute 'anyone ' also in place of 'anything' and 'him' in place of it in the first sentence O.K.?
    Kudos ...Denise, Cheryl !Continue weaving on the good work!

    DisAgree [1] Agree [20] Reply Report Abuse

  • Reshma Lobo, Mangalore/Kuwait

    Thu, Nov 21 2013

    Nice inspiring article.. Hats off to Mother and daughter duo.. Wishing them all the best and may god bless them in their venture Dream Weavers..

    DisAgree [2] Agree [12] Reply Report Abuse

  • Praveen Kumar, Managalore/Bangalore

    Thu, Nov 21 2013

    Truly inspiring. Its a good example for other budding entrepreneurs who normally give up as they cannot succeed.
    Never Give up attitude, perseverance and faith in their product took them to this level. Keep going have more milestones to reach. Good Luck!!

    DisAgree Agree [12] Reply Report Abuse

  • WILSON, Udupi / Muscat

    Thu, Nov 21 2013

    Good start by Denise, encouraged by her own thoughts. Good work, keep it. Employed 25 - outstanding as unemployment increased in a couple of years. God bless you and your family. All the very best, May the almighty bless on your business and may your dreams come true.

    DisAgree Agree [10] Reply Report Abuse

  • lesley pinto, Mangalore

    Thu, Nov 21 2013

    Its really inspiring and needs to be encouraged by one and all. It would be kind enough if the email id of this group be put in the article itself so that all who would like to support them by ordering items etc can keep in touch/place order etc

    DisAgree Agree [21] Reply Report Abuse

  • vinaya, mangalore

    Thu, Nov 21 2013

    Very nice article and hats off to mother and daughter for their Dream Weavers.Its very well said if there is a will there is a way. I request the Mangalore ladies to start their own business whatever may be the business in Mangalore, as Mangalore is becoming now a huge business market,so that we can help some poor families to earn their daily bread.

    DisAgree [1] Agree [27] Reply Report Abuse

  • Andrew L D Cunha, Mangalore

    Thu, Nov 21 2013

    Wow...inspiring... Denise was so taken up by the brainwave she even refused to sleep that night.....and n now apart from scripting their own success Dream Weavers has helped more than 25 less fortunate women rebuild their shattered lives...Nice to read articles like this

    DisAgree Agree [29] Reply Report Abuse

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