Karnataka’s new Tourism Policy: Rs 5,000 crore investment, 10,000 jobs target

From Our Special Correspondent
Daijiworld Media Network

Bengaluru, Sep 27: Rs 5,000 crore investment and creation of 10,000 direct and indirect jobs by the year 2025 is the ambitious target of Karnataka’s new Tourism Policy unveiled by Chief Minister B S Yediyurappa in Bengaluru on Sunday.

Releasing the policy for the years 2000-25 in the Conference Hall of Vidhana Soudha, the Chief Minister said the State Government aims to increase the contribution of the tourism sector from the present 14.8 % to 20 % of Gross State Domestic Product (GSDP) by 2025.

Karnataka will be adopting ‘360 Degree Marketing Strategy’ to promote tourism activities in the domestic as well as key international markets to leverage the State’s vaunted brand of ‘One State, Many Worlds’ to attract larger number of tourist footfalls and position it as the ``most preferred destination,’’ he said.

Agri-tourism and Rural-tourism as well as Heritage-tourism will promoted as the core tourism themes besides promoting the unique culture of Lambani and other Adivasi communities at the national and international levels, the Chief Minister said.

Yediyurappa emphasized that the State Government will devote greater attention to boost comprehensive development of the tourism sector by focusing on the State’s 5 As – Attraction, Accommodation, Accessibility, Amenities and Activities.

State Toursim, Kannada and Culture Minister C T Ravi said, “Karnataka is a land of glorious tradition, rich culture and artistic excellence in addition to being the nature’s exotic playground providing a royal retreat for travelers.’’

“The main aim of the tourism policy is to ensure that every visitor to this beautiful land should take back satisfying experiences,’’ he said.

Ravi mentioned hat Karnataka’s ‘’Script your Adventure’’ campaign to promote tourism had received the prestigious international award of Pacific Asia Travel Association’s (PATA) Gold Award for the year 2020 besides securing the best stall award at the International Tourism Fair held at Madrid, Spain.

Revenue Minister R Ashok, Karnataka State Tourism Development Corporation (KSTDC) chairperson Shruti and Y A Narayanaswamy, MLC, attended the function.

Earlier, the Chief Minister flagged off the Bike Rally for Youth organized by the Tourism Department as part of the World Tourism Day celebrations.

CM felicitates CT Ravi

The Chief Minister felicitated Kannada and Culture and Tourism Minister C T Ravi on his being appointed as the national General Secretary of BJP.

A batch of BJP Legislative Council Members led by Deputy Chief Minister Lakshmana Savadi, Fisheries and Muzrai Minister Kota Srinivas Poojary along with State BJP President Nalin Kumar Kateel called on the Chief Minister at his home office, Krishna.




Comment on this article

  • Dylan, Mangalore

    Sun, Sep 27 2020

    Is this the time to talk about tourism, people are not ready to travel and holiday right now. There are other important things to think about than tourism. Tourism and hospitality industry has hit rock bottom, we know that.

    DisAgree [1] Agree [7] Reply Report Abuse

  • roy pinto, mangalore

    Sun, Sep 27 2020

    only announcement by BJP but nothing will happen nor they will do .....
    first of all there is no proper road and nor footpath . and Karnataka is second in crime .
    and if 10000 job if would have given means VHP nd BD , SDPI all will get job and hope they will also be happy …..

    DisAgree [1] Agree [14] Reply Report Abuse

  • Harsh, Mangalore

    Sun, Sep 27 2020

    Oh No! Time for JDS agent Siddu to voice vote another no-confidence motion tomorrow

    DisAgree [11] Agree [5] Reply Report Abuse

  • Shameer, Riyadh

    Sun, Sep 27 2020

    The very first thing anyone would look for when they plan to tour any country/city is 'Security' and not the 5 'A's.

    At least twice/thrice a month you get to read tourists either raped/assaulted/robbed in India. As long as these things don't change tourism will never grow to it's full potential.

    DisAgree [1] Agree [12] Reply Report Abuse

  • GURKA, Mangaluru

    Sun, Sep 27 2020

    One more announcement come up with no outcomes ! If you ask them the planning and how to execute it they never had an IDEA. Just make an announcement in the PRESS MEET as the people will forget as they done in the past which they cant remembers as its like raining of crores on each day or each week or each month in different versions of projects. Thanks to the govt at least we are lucky to read it and have a joyful daydream.

    DisAgree [1] Agree [15] Reply Report Abuse

  • Veer, Nagpur

    Sun, Sep 27 2020

    2025 is long way off. We have immediate very important and necessary tasks and concerns to attend to. We have made touristic destination Goa a living hell and a den of thieves and criminals by self serving administration and Mafia laws. Bangalore is also now heading towards same direction by the same administration. Eventually we are becoming drug lords of the world and DONS with this current govt.

    DisAgree [1] Agree [11] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Sun, Sep 27 2020

    We are hearing this for the last 37 Years ...

    DisAgree [3] Agree [19] Reply Report Abuse

  • Rajesh D., Mangalore, Dubai.

    Sun, Sep 27 2020

    CT Ravi said on August 27 that about 30 lakh people employed in the state’s tourism industry have lost their livelihoods. As per a report by Deccan Herald, in the past 5 months alone, 90% people engaged in the industry have been rendered jobless.

    Do something for the people who have already lost the Job Please.
    Do not try to open the Bar and make this Jobless people take loan or rob others and go for a drink.
    Only a few bar owners those are related to the politicians & Govt. treasury will get some money but many families will come on the street.

    DisAgree Agree [16] Reply Report Abuse

  • Anand, Mumbai

    Mon, Sep 28 2020

    CT Ravi said he will create 30 lakh jobs. Now with only 10000 job target do we need such a huge amount public money.

    DisAgree [2] Agree Reply Report Abuse


Title : Karnataka’s new Tourism Policy: Rs 5,000 crore investment, 10,000 jobs target


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