Jul 20: Mercedes-Benz has launched its ‘My Mercedes - My Service’ digital after-sales initiative in India. After the USA, India is the second country to receive this service.

Launching the new service initiative, Roland Folger, managing director and CEO, Mercedes-Benz India commented, "At Mercedes-Benz, we strongly believe that a delightful, exclusive and outstanding service experience is pivotal in winning customers’ loyalty".

“We are ready to comprehensively transform the after-sales experience for our customer with the launch of ‘My Mercedes-My Service’ programme. It boasts of multiple first initiatives and is a definitive step towards meeting the myriad demands of today’s new age customers which makes them fans of the brand," Folger added. He went on to say "It has been our relentless endeavour to make ‘customers for life’ through our various service initiatives and we have a strong lead in the after-sales domain.”

Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’. Digital Service Drive ensures service at doorstep concept which is transparent like an actual visit to the workshop through the use of iPads by drivers with expert advice through video calls. It als enables the Mercedes customers the convenient online booking with real time slot availability for nationwide service appointment booking. Premier Express Service is a novel initiative from Mercedes-Benz which enables complete servicing of a Mercedes-Benz in a little over two hours.

Under the Service Products, buyers can opt for package plans which span 3 years/60,000km, 4 years/40,000km, 4 years/80,000km and 5 years/100,000km. Mercedes-Benz India will also introduce a stand-alone package for 10 years or 200,000 kms for new car customer only

Mercedes-Benz commands the distinction of having the densest network among luxury car manufacturers in India. Mercedes-Benz is present across 40 Indian cities with 84 outlets