Agencies

NEW YORK/LONDON, Jan 17: Co-founders of the Internet telephone service Skype unveiled the brand name and details of their latest project on Tuesday: an Internet based television service, Joost.
 
Currently available in private beta testing, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0.
 
The company, known under the code name The Venice Project, revealed its official brand.
 
Co-founded by Niklas Zennstrom and Janus Friis, Joost fills a critical gap in the online video entertainment arena.
 
Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators.   
 
"People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Fredrik de Wahl, chief executive officer of Joost.
 
"With Joost, we've married that consumer desire with the industry's interests."   
 
Joost is the first global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.
 
Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.   
 
"We've received positive and constructive feedback from our early beta-testers and are now at a stage where we're ready to reveal our true brand," said de Wahl.
 
"The Joost name has global appeal, embodies fun and energy, and will come to define the 'best of TV and the best of the Internet.'"