Daijiworld Media Network – Mumbai

Mumbai, Apr 4: Irasva Fine Jewellery has unveiled its first-ever lab-grown diamond collection, ‘ISSHO’, in collaboration with actor-singer Shibani Akhtar, at a high-profile event in Mumbai.

The launch, held at GIGI, witnessed the ???? of several prominent personalities from the film and fashion industries, including Farhan Akhtar, Zoya Akhtar, Karisma Tanna, Rasika Dugal, and Kim Sharma.

The ‘ISSHO’ collection—derived from a Japanese term meaning “together”—celebrates themes of connection, individuality, and modern elegance. The showcase featured contemporary designs aligned with the concept of conscious luxury, with guests seen adorning statement pieces from the collection.

Shibani Akhtar, who played a key role in shaping the creative direction, emphasised versatility and expressive jewellery suited for everyday wear. Her collaboration brings a fresh, modern perspective to the brand’s evolving design approach.

The launch also marks Irasva’s entry into the growing lab-grown diamond segment, reflecting a broader shift towards sustainable and responsible luxury. The collection blends innovation with practicality, catering to changing consumer preferences.

With ‘ISSHO’, the brand aims to strengthen its position in the premium jewellery market while aligning with emerging trends focused on sustainability, design, and personal expression.