New Delhi, May 5 (IANS): Seven3Sports on Tuesday announced the launch of its unique cricket-based programme, Junior Cricket Championship (JCC). The idea behind this initiative is to promote the game of cricket among Indian youth through a "Unified Cricketing Platform". JCC is specifically designed to integrate online and offline cricketing activities and will offer a fair, inclusive and merit-based opportunity to all cricket enthusiasts.

JCC welcomes all the cricket enthusiasts to start their dream journey with online registration for cricket talent hunt followed by the online training and cricket tutorials by Indian cricket veterans -- Chetan Sharma, Ashok Malhotra, Dronacharya awardee Sanjay Bhardwaj and Surinder Khanna amidst the lockdown period.

Speaking about the initiative, Chetan Sharma said: "Junior cricket is crucial to the successful future of cricket for any nation. I began my cricket career with the tour of West Indies representing the school. I believe we must give back to the game, which has given us so much love and success. I'm pleased to be associated with the new age JCC. I'm confident that JCC would be an excellent platform to realise our dreams of promoting cricket among the youth."

"I am so pleased to be a part of this cause-driven platform as a mentor and eagerly looking forward to help young cricketers realize their dreams through JCC," said Ashok Malhotra, President of Indian Cricketers' Association.

Sanjay Bhardawaj has designed special modules for JCC keeping in mind youngsters' needs with a holistic approach to preparing them for modern-day cricket challenges. "Children's safety is of utmost importance to us at JCC and we are re-defining cricket with social distancing, sanitization and various safety measures for coaching, practice and live matches after the lockdown, besides engaging them online," he said.