Celebrating Akshaya Tritiya…

,May 16, 2010

Akshaya Tritiya is among the most sacred festivals celebrated in India. According to the Hindu calendar it is considered as one of the four most auspicious days. It is observed on the third day of Shukla Paksha in Vaishakha month.

The term ‘Akshay’ is derived from Sanskrit which means ‘never diminishing’. As the meaning says, on the day of Akshay Tritiya people never feel the dearth of happiness or bliss.

It is believed that by doing a good deed on Akshaya Tritiya one can earn punya (merit) for life. Knowledge gained or charity done on the day is sure to be to be fruitful.

The sun and the moon are said to be most radiant and best placed on the day. Therefore it is one of the most popular dates in Hindu calendar for marriages, for beginning new ventures, for investing and for purchasing valuables like gold and diamond.

Advocate Anupama Hegde feels that any good work done on the day will reap good results. “It is not just a day associated with gold purchase but one can engage in charity works and the like which will provide lot of satisfaction”, says she. Interestingly her daughter’s birthday also falls on the same day. Hence there will be twin celebrations at her residence with some delicious sweets.

Dr Shreelatha Shetty, a specialist in Medical astrology feels that Akshaya Tritiya is indeed a very sacred occasion. Considering the holiness of the day, she has decided to start treatments for some patients who are suffering from rare or chronic illnesses. She believes that it will lead to speedy recovery. “Time has immense value in Ayurvedha and before starting any new project it is necessary to check if the time is right. But when it comes to Akshaya Tritiya each second is auspicious. There is no need to look for a ‘muhurat’ on the day”, she says.

Legends Associated With Akshaya Tritiya

There are numerous legends associated with Akshaya Tritiya; most popular is that of Sudama or Kuchela visiting Lord Krishna in Dwarka with a handful of beaten rice (poha or aval).

Kuchela, a poor Brahmin and schoolmate of Sri Krishna, visited Krishna with the intention of asking some financial favor. Kuchela, also known as Sudama, carried with him handful of poha or aval (beaten rice). On reaching, the palace of Krishna at Dwarka, Kuchela was ashamed to give the ‘poha’ to Krishna.

But the ever playful Krishna noticed the small bag in the hand of his schoolmate and soon grabbed it and ate a handful of ‘poha’. Kuchela could not believe his eyes, Krishna, the king, eating his poha.

It is said ‘Athiti Devo Bhava’ (Guest are equal to God) and Krishna treated Kuchela like a God. The poor Brahmin was so overwhelmed by the love shown by Krishna that he forgot to ask for financial help and returned home empty handed.

On reaching his village Sudama could not find his old hut. Instead his hut was replaced by a palace. His wife and children were wearing good clothes and everything that was old and worn out was replaced with new.

It didn’t take long for Kuchela to realize that all this was the ‘leela’ of the ever-smiling Sri Krishna. The day Kuchela met Sri Krishna was hence observed as Akshaya Tritiya.

Another connection of the day is with Mahabharata. While the Pandavas were in exile, Sri Krishna presented them with an Akshaya Patra – a bowl which gives unlimited amount of food. It is believed that Krishna had presented it on a Trithiya day. Therefore it is believed that all investments on the day will only increase in value.

The day is also the birthday of Lord Parashuram, an incarnation of Lord Vishnu.

According to the Puranas, the day also marks the beginning to Treta Yuga. On this day, Veda Vyasa began the composition of the infamous epic Mahabharata.

Significance of Akshay Tritiya as per the Hindu Astrology

According to the Hindu Astrology, especially in terms of Muhurtas, Akshaya Tritiya is considered as one of the three most auspicious Muhurtas (Sade-Teen Muhurat). One is the first thithi of the Chaitra Month (Ugadi Day), second is the tenth thithi of the Lunar month Ashwin or Aswayuja masam (Vijaya Dashmi Day) and the third one is the third thithi of Vaishakha masa, the Akshaya Tirtiya Day. It is also referred as Unboojha Muhurat.

On the day of Akshaya Tirtiya, Lord Shri Balarama Jayanthi (birthday of Lord Sri Balaram) is also celebrated. Balarama was the elder brother of Lord Sri Krishna. Lord Balaram is significantly known with his weapon ‘Hal. Lord Balarama is also referred as one of the Dasavatara, ten incarnations of Lord Vishnu.

Rituals, Customs and Traditions on Akshay Tritiya

Akshay Tritiya festival is dedicated to Lord Vishnu. Worship of Lord Vishnu on Akshay Tritiya eradicates and removes ones sins and makes him free from all sorrows. Puranas described that Devotees who perform Sri Maha Vishnu Puja on Akshay Tritiya may attain salvation.

In some regions, devotees keep fasts on Akshaya Tritiya. As per the Puranas, charity of food, clothes and other edible material on Akshaya Tritiya is also considered as most important ritual of the festival. There is a ritual to perform Goddess Tulsi Puja on Akshay Tritiya in some regions of India. People also conduct Lakshmi puja on Akshaya Tritiya.

Strong Association with Purchase of Gold

It is believed that buying and wearing new gold jewellery on Akshaya Tritiya brings prosperity and success to an individual and his family.

Across the country, gold retailers will be running gold jewellery shopping festival, jewellery Mahotsav, launching new gold jewellery designs and collections to commemorate the occasion of gold buying and wearing on the occasion of Akshaya Tritiya. 

Harsha Shet of R.G Jewelers said that Akshaya Tritiya is very much likely to provide a boost in business and is expecting a lot of customers. He also has plans of making gold purchases for his family members to mark the occasion. 

The festival redefines Gold in all its facets from jewellery adornment to portfolio diversification. Thus it is an apt time to buy, wear and celebrate gold. It is also said that if gold is purchased on the day of Akshaya Tritiya life also shines like gold. 

Veekshita Arasa - Archives:



By Veekshitha Arasa
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Comment on this article

  • Gilson, Mangalore

    Tue, May 18 2010

    Buy gold only if you have money and on Akshaya dina and if your beloved one remembers it !

    If none of the above three works out, then you are anyway safer. Gold productioncost is 1/4th of current market value. It means gold price may touch as low as production cost when people trust USD, EUR, YEN and the stocks fully.

    Once the above four things are depended heavily upon, then everyday is a good day, think it is as a akshaya pratama, akshaya dwitiya, tratiya, chaturtha, ... and so one to complete 28 days! Invest on gold and wait for another peak to offload on Akshaya Tratiya, and remember my advise please.


    Tue, May 18 2010

    Good effort Veekshita. Keep writing. However, may I suggest your use of word 'infamous' was wrong for epic Mahabharata?

  • suresh, Haleangadi

    Tue, May 18 2010

    Very informative article.Its also said that any good work like Charity done on this day will add to ones punya.

    Its not a complusion to buy gold.
    one can buy Shares, land, house,office or the unmarried couples get married,for starting any medical treatment/Surgery etc.

    Its a common sense that purchase of land or house cannot be done every year on akshaya tritiya, so people go for a much better option and their choice is ofcourse "gold" which is best investment.

  • Pavan, Mlore

    Mon, May 17 2010

    Certain points are true. But people think that if we buy the Gold on this day it will double is comng days is utterly nonsence.

    We should not put grass to these kind of information.

  • siddarth, mangalore

    Mon, May 17 2010

    Guys has any one forced you to buy gold or has any one forced you to buy cake during christmas or what ever the festival is .There is no need to be negative about this festival . If you have not heard , good you have learnt some thing .Veekshita please come up with more such articles , please ignore the negative people around .

  • Kateel Ramesh Prabhu, Mangalore/Bengalur

    Sun, May 16 2010

    The article makes informative reading.India being a multi religious country and each religion has its own festivals to celebrate which has also some significance behind it.I.e., Janmastami,Ganesh Chthurthi,Deepavali,Navarathri,Makara Sankranthi,Holi,Chritmas,Good Friday,Muraram,Ramzan, etc., The beauty of the Indian social behaviour is that by and large people are celebrating the festivals of every religion individually and collectively and enjoy it.

    Celebration is nothing withstanding the so called arguments like waste of expenditure,ill belief or forward scientific thinking.When coming to Astrological angle, inspite of adveersities it has survived and thrived since ages and our social system could not dump it for anyanti campaign.It stands as science and people may exploit it for selfish ends orlack of knowledge and simply for that, system can't be blamed.Entire gambit is based on a strong fact that is BELIEF.What ever that arguements we should remember that BELIEVERS are in majority globally.

  • reshma, mangalore/dubai

    Sun, May 16 2010

    indeed a very good article,i appreciate it, may you put up with more best.


    Sun, May 16 2010


  • Manohar Dsouza, Mangalore/Bahrain

    Sun, May 16 2010

    Good educative article nice to know the significance and background of “Akshaya Tritiya”

  • TSP Ariga, Oman

    Sun, May 16 2010

    Nice Article ,but May I request Ms Arasa not to waste her writing skills and time on such matters.

  • K.K. Badruddin, BAJPE / FUJAIRAH, UAE

    Sun, May 16 2010

    Dear all,

    I too never heard of this Akshaya Tritiya in my 60 years life, but for the last couple of years. So also the system of Raksha Bandhan Karva Chaut, Valantine day etc., were never celebtrated in our childhood. People want some reasons to celebrate and therefore highlight some insignificant occations and give it a religious touch.

    Never believe, if you buy gold on this day, throughtout the year you will go on buying gold. Dont believe in luck, work hard and earn your gold. Work is worship.


    Sun, May 16 2010

    this is called commercialisation of religion and sentiments. did you hear in 1980 or 90's about valentines day, when we used to wish on birtday through greeting card, archies or hallmark, hardly there were cards for mothers day father day, lovers day...... day !!! these are ways to make money in the name of religion and playing with sentiments. you plan one good day for your business, and pull and small sample from some books and pull people to act. Well, if you believe this day is very good then why don't you light up ones life, feed few people who are hungry, illuminate light in some ones life - which can help such people who are really need your help.

  • shahnawaz kukkikatte, dubai/udipi

    Sun, May 16 2010

    All first 5 comments  worth reading and hats off to the writers. I am now 52. I have not heard about this akshaya thrititya until last couple of years. Why it was not celebrrated before? Is out coulture and tradition only 5 years old? Its all a gimmick and well planned stragtegy of gold merchants and traders to lure customers. In India, one can easily fool the public in the name of religion and culture. According to me one doesnt require a particular day to buy and sell gold. All days are created by God and blessed. We dont need particular day for this.

    Secondly some fortune tellers and astrologers see the kundali for match making and fix the gotra and kundali for a blessed marriage and long lives of couples. But I have seen young widows in the household of so called astrologers who tell and forecast others fortunes, but miserably fail to forecast the destiny of their own daughters? What a misleading and blackmailing tactics by these dongi liars??????

  • siddarth, mangalore

    Sun, May 16 2010

    Super Work veekshitha , very very well written . Thank you very much for the information . God bless you all

  • manoj, mangalore

    Sun, May 16 2010

    With due respect to history, culture, religion, sentiments & everyone involved & connected with this celebration, can the author of this article clarify me - since which year have we started celebrating this in Mangalore.

    I have been a devout hindu & lived for the first half of my life in Mangalore. But never once can I recollect this being a part of annual calendar of celebrations.

    I hope & wish that this is now not being made a part of our daily life ,for reasons of commercial interests involved.If this is not the reason then I regret that I lost an opportunity to enjoy the fun & festivities involved with this auspicious day, in the early days of my life.

  • Lydia Lobo, Kadri

    Sat, May 15 2010

    If one side of Akshya Thritiya is prosperity, the other is the haunting monster in Rajastan, child marriages scheduled (on a sly) for this day.

    Several measures by govt. and efforts of social workers did no good to do away with the practice that is prevailing with certain tribes. Sad that these children, instead of dreaming about a larger world of education and being what they are supposed to be at this age i.e. playful, are prepared as a daughter/son-in law of a particular family. I wonder how many more years will it take to educate our masses.

  • Prof.P.Madhu Sudana Rao, Harar,Ethiopia

    Sat, May 15 2010

    The following points highlight the importance of holding as an investment method.
    • For many thousands of years, gold had been valued as a global currency, a commodity, an investment and an object of beauty for human beings. As financial markets developed rapidly during the 1980s and 1990s, gold receded into the background and many investors lost touch with this asset of last resort. Recent years have seen a striking increase in investor interest and confidence in gold holding.

    • According to the World Gold Council, annual mine production of gold over the last few years has been close to 2,500 tones .About 2,000 tones goes into jewellery or industrial/dental production, and around 500 tones goes to retail investors and exchange traded gold funds. This translates to an annual demand for gold to be 1,000 tones in excess over mine production which has come from central bank sales and other disposal. Today, gold mining output is declining. With the sharp growth of economies in the 20th century, and increasing foreign exchange, the world's gold reserves and their trading market have become a small fraction of all markets and fixed exchange rates of currencies to gold became unsustainable

    • In medieval times, gold was often seen as beneficial for the health, in the belief that something that rare and beautiful could not be anything but healthy. Even some modern forms of alternative medicine assign metallic gold a healing power. Some gold salts do have anti-inflammatory properties and are used as pharmaceuticals in the treatment of arthritis and other similar conditions. However, only salts and radioisotopes of gold are of pharmacological value, as elemental (metallic) gold is inert to all chemicals it encounters inside the body.

    • Gold is so stable and so valuable that it is always recovered and recycled. There is no true consumption of gold in the economic sense the stock of gold remains essentially constant while ownership shifts from one party to another.

    • Gold has been highly valued in many societies throughout the ages. In keeping with this it has often had a strongly positive symbolic meaning closely connected to the values held in the highest esteem in the society in question. Gold may symbolize power, strength, wealth, warmth, happiness, love, hope, optimism, intelligence, justice, balance, perfection, summer, harvest and the sun.

    • Central banks and the International Monetary Fund play an important role in the gold price. While a sustained price rally, underpinned by the fact that demand consistently outstrips supply, is clearly a positive factor in this resurgence, there are many reasons why people and institutions around the world are investing in gold.

    • Investors generally buy gold as a hedge or safe haven against any economic, political, social or currency-based crises. These crises include investment market declines, increasing national debt, currency failure, inflation, war and soc

  • Sagar, Kankandy

    Sat, May 15 2010

    if we buy gold or garments or any superior thing on this particular day…it’s going to be “akshaya”. People are crazy enough to pre-book the ornaments to buy on this particular day and believe it’s going to be perpetual.

    The word akshaya literally means “everlasting”. People prefer this propitious day to start their business or to enter the newly built house, to perform sacred ceremonies or to get married.

    The much hyped Akshaya tritiya is considered as one among the most auspicious days of vedic calendar. It is also said that the day is so auspicious that one need not check muhurthas for any timings on this day. The day is spiritual & is preferred to perform poojas, donate or give aid to the needy. But the recent trends show that the day is meant only to buy gold & worship goddess Laxmi. Gold council has commercialized the concept of course. Seasonally, Gold prices have hiked up like anything but it doesn’t matter. Once in a year at least women are justified for what they demand. Don’t miss it!:)Jai Ho..keep on writing Ms.Veekshita..

  • R Mallar, Kasaragod/ Dubai

    Sat, May 15 2010

    I am bit confused. Was the concept that Akshaya tritiya a great day for buying gold, a creation of World Gold Council or is it as per ancient Hindu manuscripts?

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