'City of the Young' Part III: Need for an Icon for Mangaluru

June 19, 2017

Mega cities across the globe have become the anchor points to connect society. To lure people of all categories (students, job seekers, tourists, entrepreneurs, retirees, artists and migrants) major cities go in for city branding by using an icon like a statue, sculpture, a bridge, a clock, uniquely shaped building, an architectural marvel or even a beach to spread the identity of a city. If one sees the photograph of the Statue of Liberty, it at once flashes the city of New York to the mind, Golden Gate Bridge tells about San Francisco, Eiffel Tower about Paris, Big Ben and London Eye about London, Red Square about Moscow, Palm Tree about Dubai, Petronas Twin Towers about Kuala Lumpur, Howrah Bridge about Kolkata, Gateway of India about Mumbai and so on. These city icons are known worldwide, even to school going children, due to city marketing done by advertisers and photographed by millions of tourists every year. People relate to it and use it as a reference to the city.

Realising the importance and intrinsic need for a unique icon, cities all over the world are developing their own icons.

Below are several world famous icons which need no special introduction:

Even the alphabet has been made into celebrated icons. The letters on the Hollywood hills is a famous icon. Over a period of time, it has built up an image of movies, film celebrities and fashionable men and women.

The city of Mangaluru also needs an icon to spread its charm and identity across the world. Mangaluru has eight beautiful beaches – Panambur, Tannirbhavi, Someshwar, Ullal, Surathkal, Sasihithlu, Uchila, and Chitrapura beaches. Which city in the world has eight beaches?

Eight Beaches in ‘The City of the Young’

Panambur Beach

Someshwar Beach

Suratkal Beach

Ullal Beach

Sasihithlu Beach

Tannirbhavi Beach

Uchila Beach

Chitrapura Beach in Kulai

We have never projected these beaches in the limelight nor developed them into glorified icons. Eight beaches in a city are indeed very rare, we need to develop them, beautify them to international standards to attract tourists. Many countries in the world, have developed their beaches and made them world famous. The following are a few examples:

Phuket Beach

Langkawi Beach, Malaysia

Maldives Beach

Bali Beach, Indonesia

Unawatuna Beach, Sri Lanka

Hawaii Beach

Florida Beach

Oludeniz Beach, Turkey

Monte Carlo

These iconic beaches have lent their glory to their respective cities, earning massive revenue from the millions of tourists who flock there just to feel the sun and sand and the vibrant places they have been made into.

With eight beautiful beaches, Mangaluru can have a tagline City of Beaches, or the City of Winds and Waves, apart from the City of the Young.

The beaches of Mangaluru need to be developed into attractive tourist destinations, and fantasy destinations. Beach developers and landscape artists should be requisitioned to create a zone of new heights and new experiences, in a fun atmosphere of friendliness and water sports activities. All the eight beaches need to be redefined by developing aqua gym, beach volleyball areas, beach bungalows, water bungalows, combination of natural vegetation and managed floral decorations. The scope is enormous and the potential immense. They are non polluting, employment generating, and with substantial revenue generation all through the year. An integrated beach development program can change the destiny of Mangaluru.


Dr G ShreeKumar Menon Archives:


By Dr G ShreeKumar Menon, IRS (Rtd), PhD (Narcotics)
Former Director General
National Academy of Customs Excise and Narcotics,
& Multi Disciplinary School Of Economic Intelligence, India
Fellow, James Martin Center For Non Proliferation Studies, USA
Public Administration, Maxwell School of Public Administration, Syracuse University, USA
AOTS Scholar, Japan
Registrar, Yenepoya University, Mangaluru

Comment on this article

  • kiran, Mangalore

    Mon, Jul 10 2017

    All the articles followed by one other has justified and supported each other very well, thanks to the author.
    Now biggest question is whether authorities are ready to take necessary steps ?


  • A.T.Panneerselvam, MANNARGUDI

    Tue, Jun 20 2017



  • Sunny Joseph, Surathkal, Mangaluru

    Tue, Jun 20 2017

    Mangaluru has great potential, the author has pinpointed the various attractions of Mangaluru's beaches


  • R.Jagdish, Belthangady

    Tue, Jun 20 2017

    Beach tourism is big business in several countries. Despite a huge coastline only Goa and Kovalam in Kerala are attracting some tourists. There is great scope for development of Mangaluru beaches.


  • Dr.Phirdose, Mangalore

    Mon, Jun 19 2017

    All your three articles have portrayed Mangalore in unprecedented canvas altogether ! Though we are a part of the city, live here ...we hardly think about it this way . Thanks for putting light on the immense untapped potential Mangalore has . I really wish the right authorities would give serious consideration to all the three articles !!


  • Hashim, Derelakatte

    Mon, Jun 19 2017

    Nice and wonderful idea...but the authority should take necessary steps to realise this theme


  • Ashraf P.K., Thokkotu, Mangalore

    Mon, Jun 19 2017

    Super tagline "City of winds and waves". You have given difficult choice to Mangloreans "City of young" or "City of winds and waves". Keep it up Sir, we appreciate your novel ideas.


  • Jossey Saldanha, Mumbai

    Mon, Jun 19 2017

    Let us make India's first Mangaluru International Airport in the Sea ...

    Agree [8]

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