Udupi: Hindocare India sets up toothpaste, soap manufacturing plant in Belapu

Pics: Abhijith N Kolpe

Daijiworld Media Network – Udupi (ANK)

Udupi Jan 27: Hindocare India’s new manufacturing plant spread across 50,000 sqft in Belapu Industrial Area in Kaup was blessed by Fr Kenneth Crasta of Our Lady of Miracles Church on Thursday, January 27. Itis one of the largest state of the art WHO-GMP compliant toothpaste and soap manufacturing facilities in India.   

Managing director Kirsten Farias and director Leslie Farias expressed that the company would launch its brand of soaps named 'Luvmark Beauty Soap' and toothpaste named 'Calcybrite Toothpaste' in the coming month.

The company launched its toothbrush brand in Karnataka, Kerala, Tamilnadu, Andhra Pradesh, and Telangana around five months ago. It has achieved a market share of roughly 1 percent in the toothbrush segment in South India. This year, the company plans to hire 50 workers in the manufacturing plant and over 200 people in the sales team.Hindocare India aspires to be a market leader in India's FMCG sector. The plant has a capacity of 24 tonnes of soap per day, which can be expanded to 72 tonnes per day, and a capacity of 8 tonnes of toothpaste per day, which can also be expanded to 24 tonnes per day.

It includes automated packaging machines that wrap 250 soaps per minute and pack 120 toothpaste tubes and cartons per minute.The products would be manufactured in a temperature-controlled facility using advanced HVAC systems, with no human touch during the manufacturing process. For quality control management, Hindocare India has a dedicated sophisticated quality control, instrumentation and microbiology laboratory.

Contract manufacturing and private labelling for multinationals will be undertaken, with an emphasis on exports.

Deviprasad Shetty Belapu, Suresh Shetty Gurme, directors Leslie Farias and Kirsten Farias along with business associates, colleagues and well-wishers were present.Managing Director Kirsten Farias seeks to promote employment development and foster a "voice for local" ethos.

Hindocare (India) Private Limited
Belapu Industrial Area,
Udupi – 574 117
Toll Free No.: 1800 572 7616
Website: www.hindocare.comEmail: sales@hindocare.com




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Comment on this article

  • Ronald D, Udupi

    Sat, Jan 29 2022

    Congratulations and all the best!

    DisAgree [3] Agree [7] Reply Report Abuse

  • William Mathias, Pangla/Bangalore/ Melbourne

    Sat, Jan 29 2022

    Nice to hear a vast manufacturing unit started by Mr. Farias.Congratulations and all the best I wish and pray.

    DisAgree [3] Agree [6] Reply Report Abuse

  • george dsouza, Mangalore, Mumbai

    Fri, Jan 28 2022

    Glad to see the new age entrepreneurs getting into manufacturing businesses in Coastal Karnataka. I had a wish to set up home/personal care manufacturing set up in Mangalore , but out of circumstances had to do it outside the State. Best wishes for your enterprise.

    DisAgree [8] Agree [11] Reply Report Abuse

  • Jacinta Quadros, Kinnigoli / Bombay

    Fri, Jan 28 2022

    Congratulations! Wish you all the best. Stunning facility and Gold Standard infrastructure. Reach for the Stars

    DisAgree [10] Agree [22] Reply Report Abuse

  • Stanley Machado, Udupi, Nigeria.

    Fri, Jan 28 2022

    Congratulations 👏 all the best.. No more Unilever, Colgate and Proctor and Gamble product, Be Indian buy Indian product.

    DisAgree [11] Agree [29] Reply Report Abuse

  • mohan prabhu, Mangalore/Canada

    Sun, Jan 30 2022

    I fully endorse and support the Hindcare India enterprise and express my sincere wish for the success of the business. Your comment seems to throw a bad light on the big firms that have dominated the Indian market and their parent companies, the world market. It gives a wrong impression that the firms you mention are foreign firms fleecing Indians and transferring profits to the parent company. I do not know anything about Colgate and Proctor and Gamble; they had their offices and did business in the products being manufactured by Hindocare, but I can speak about Unilever with which company I was asdociated with for thirteen of my youthful years, ten in Bombay and 3 in London. When I joined the company in Bombay, as a lowly clerk, it was a subsidiary and was called Lever Brothers (India) Ltd. with HQ in Bombay and branches in Calcutta and other cities. It manufactured both soap, toothpaste, etc. and vanaspati (marketed under the name DALDA). All the materials were secured from Indian suppliers be in wrapping materials, packing materials, timber and shooks for packaging, laboratory goods, etc. etc. and its buyers went all over south India to buy groundnuts for making Dalda. Thus it benefited many Indian merchants and factories and sawmills, etc. The company over the last seventy years (sixtytwo years after I quit) has employed tens of thousands of Indians to operate, to manage, from the top to the bottom, creating employment for Indians. It is now a fully owned Indian company. When I was still employed, it was fully Indianized, its shares were floated on the Bombay Stock Exchange (even I bought a few, which I sold later), and there are no more foreign managers and directors. They are all Indians and the company is fully Indian. I wish Hindocare every success and I hope they capture a bigger share of the market to boost competition. Good luck to you, the Farias couple - my daijis.

    DisAgree Agree [2] Reply Report Abuse

  • Ben D'Souza Prabhu, Mangalore, Bombay Bandra now in Canada

    Thu, Jan 27 2022

    O God Bless you all our dear Enterprenuers ! A very Good Step in the right Direction you have chosen for the benefit of daily use of our many people ! Your Prosperity and Advancement is assured when you research and Work THANKING OUR EVERLOVING LORD FOR THIS IMMENSE GIFT !!!

    DisAgree [10] Agree [31] Reply Report Abuse

  • mohan prabhu, Mangalore/Canada

    Thu, Jan 27 2022

    Congratulations, and all the best for your success in the world dominating conglomerates such as Unilever and Proctor and Gamble, and their Indian subsidiaries Hindustan Lever and Colgate Palmolive. May be when you begin to show success there will be offers of buy-out. I am a former employee of Hindustan Lever Bombay 1950-60 and Unilever in London [1960-63].

    DisAgree [11] Agree [40] Reply Report Abuse

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