Mangaluru: Grooves & Joints' brand 'Novus' launched, renovated showroom inaugurated

Pics: Abhijith N Kolpe
Daijiworld Media Network – Mangaluru (ANK)

Mangaluru, Nov 28: The city’s top modular furniture and designer studio 'Grooves & Joints' opened its renovated showroom at Kadri here on Sunday November 28.

The showroom was inaugurated by Cheshire Homes vice-chairperson Dorothy Vaz.

Architect Gulshan Roy of Guulshan Roy Architects launched the Grooves & Joints brand 'Novus' on the occasion.

A exhibition of handcrafted artifacts by women entrepreneurs, The Artisan Collective, was inaugurated by entrepreneur and psychotherapist Nayana Fernandes.



Fr Prakash Colaco of St Ann's Fiary, Bejai blessed the showroom.

Showroom partners Elwin Viegas, Gloria Viegas, Naveen Cardoza, and factory owner Walter D'Souza were also present.

Leona Aranha compered the event.

About Grooves & Joints

Established in the year 2013, keeping in mind the growing interior décor needs of a city like Mangaluru, the managing partner Elwin Viegas in partnership with Naveen Cardoza, director at Marian Projects Pvt Ltd, procured high end machinery from Italy, Germany and Taiwan to set up their manufacturing unit in a space of 6,000 sq ft at Maroli, Kulshekar. Under the Grooves & Joints banner, the brand has been able to deliver more than 500 kitchens in a span of eight years. Their strong reputation not just in Mangaluru city, but across Dakshina Kannada and Udupi districts, has earned them the distributorship for Aristo (a Russian brand for wardrobe sliding systems, room partitions etc.) for the entire coastal belt. They are also the distributors for KAFF, a very well-known brand for kitchen appliances. With the confidence of a very strong base of satisfied customers, Grooves & Joints is launching their own brand of Modular Furniture solutions, Novus.

With the Novus brand, Grooves & Joints have evolved into home-space consultants. In other words they do not just furnish a house, but, work with clients to give it a personality so that it truly becomes a home. Something that will place Novus a notch above the rest is their infrastructure of a sophisticated in-house manufacturing unit which will build and customize as per need. With a leadership armed with over two decades of extensive experience, design specialists to create not just unique but functional end to end home solutions and skilled installers to execute these plans, Novus will make one’s dream home, a reality.

Their renewed vision in home solutions comes with being inclusive of Kudla’s local artisans.

A city speaks through its art and artists and Novus believes there is no better way to grow than growing together. As a part of their rebranding initiative they are hosting the first edition of ‘The Artisan Collective’ which will showcase bespoke products of women entrepreneurs in sustainable projects in art, decor and other home crafts. Artists Rachena Britto, Ananya Bhat, Suneera Mendonca, Shruti Rao, Malaika Sequiera, Nicola Kulkarni, NGO Cheshire home and many other young and talented women will be wearing their most creative hats for the event.

One could kick start the gifting season of Christmas by picking souvenirs for loved ones with these exclusive seasonal collections. Artists along with their choicest artwork will be available to sign up for projects or to help one select an art piece that will compliment the personal spaces within homes.

Unique Value Propositions of Grooves & Joints

• Reputed interior decorators with an inhouse team of designers and our own manufacturing unit.

• Focus on systematic working and quality execution.

• The interior décor of your entire home; modular kitchen, bedroom, living and dining room is customized as per your taste and personal as well as financial comfort.

• The firm not just furnishes your house, but gives it a personality and make it your home.

• The production unit in Mangaluru, equipped with state-of-the-art machinery, allows us to create furniture with absolute precision.

• Over the years, they have worked with hundreds of home owners and constantly lived up to the challenge of presenting something functional yet unique.

• Their extensive experience combined with an innovative team of designers supported by our state-of-the-art manufacturing unit and highly skilled installation teams allows us to create your dream home.

The product range includes the following:

- NOVUS brand of Modular Kitchen and home interiors

- Distributors of Aristo brand of sliding door wardrobes and partitions

- Distributors of KAFF range of kitchen appliances


Showroom address:

Grooves & Joints
Ground floor Sri Lakshmi Residency,
Kadri Temple Rd, Kadri,
Mangaluru - 575002



Factory address:

Door No 17-125/1
Fernandes Brothers Compound, Maroli
Kulshekar, Mangaluru - 575005





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Comment on this article

  • Thrupthi Shettigar, Dubai

    Sun, Nov 28 2021

    Congratulations Elwin Sir!!! Best wishes to the whole team.

    DisAgree [1] Agree [1] Reply Report Abuse

  • Santosh Bennet VAS, Mangalore / Bangalore

    Sun, Nov 28 2021

    CONGRATULATIONS & All the very best Elwin & Partners. Our Prayers and Good wishes for the success of your new venture.

    DisAgree [1] Agree [3] Reply Report Abuse

  • Mark Denis Dsouza, Niddodo/Sharjah-UAE.

    Sun, Nov 28 2021

    Congratulations on renovated showroom inauguration,'Grooves & Joints.'wish you grand success in business. Mark Denis D'souza

    DisAgree [3] Agree [5] Reply Report Abuse

  • Jossey Saldanha, Rajeja Waterfront

    Sun, Nov 28 2021

    Our Good Wishes ...

    DisAgree [4] Agree [6] Reply Report Abuse

  • Arun Dsouza, Bendurwell

    Sun, Nov 28 2021

    Many many congratulations and best wishes for Novus, Elwin and family! Your endeavour to move up the value chain and redefine what it takes to make a house a home will definitely resonant with the people of Mangalore. The introduction of your partnership program with women entrepreneurs is an extraordinary step in social justice and enabling those who have the talent but do not have the necessary platform. May you and your tribe have immense success in this venture!

    DisAgree [3] Agree [6] Reply Report Abuse

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