NBA collaborates with LFW in India


By IANSlife

New Delhi, Sep 23 (IANSlife): The National Basketball Association (NBA) and Lakmé Fashion Week, announced a collaboration to celebrate "NBA 75" the leagues landmark 75th Anniversary Season in 2021-22.

As part of the collaboration, the NBA and Lakme Fashion Week will offer fashion designers from across India the opportunity to submit designs for an "NBA 75" collection. Select designs will be evaluated by a panel comprised of fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming October edition of Lakme Fashion Week.

The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakmé Fashion Week in March 2022.

"We are excited to collaborate with Lakmé Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75," said NBA Asia Executive Vice President & Managing Director Scott Levy. "The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season."

The collection will be available for purchase after the event on the NBAStore.in and at select retail destinations.

 

  

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