Mangaluru: Post lockdown, liquor consumption declines - Beer sale slumps by 40%

Daijiworld Media Network - Mangaluru (SP)

Mangaluru, Jul 29: After coronavirus infection shook coastal Karnataka, sale of liquor has come down in coastal districts. After the lockdown which was in force during the corona first and second wave, the liquor sale that had dwindled never picked up.

During the lockdown, liquor sale was permitted only between 9 am and 6 pm and therefore, sale of liquor was not up to the expected level. As many sectors stopped functioning, people dependent on them did not have money for liquor. Weekend curfew delivered further blow. Normally, highest liquor sale happens at the shops near the Kerala border but because the border was sealed, liquor sales did not pick up, say officials. Moreover, as functions including marriage functions were permitted on a minimum scale, liquor sales dropped.

As bars, pubs and hotels were closed, wine shops did brisk business. Some smaller wine stores suffered because of less stock. Migrant workers returned to their native places and people, out of corona fear, did not prefer cold beer, the officials say. Beer sales have decreased by 40 per cent. Bindushree, deputy commissioner of excise department, Dakshina Kannada, hopes that the sale will pick up in the coming months.


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Comment on this article

  • Dr Kusuma Kumari Gunji, Nellore Kodyadka

    Sat, Jul 31 2021

    Alcohol is an evil. Good that its sake is down. we must appreciate it. Most divorces are due to alcohol .

    DisAgree Agree [1] Reply Report Abuse

  • Rajan, Mangalore

    Fri, Jul 30 2021

    Trishanku Swarga - economic reality -- Earlier it used to be Drink in Happiness / Drink in sadness - now job losses - NO acche din - economy in dire straits - - conserving cash is the mantra for households -- MANY SADLY ARE IN TRISHANKU SWARGA - neither in heaven or earth -

    DisAgree [1] Agree [3] Reply Report Abuse

  • Mangalorean, Udupi

    Fri, Jul 30 2021

    Comman man needs to chose between petrol/diesel and liquor. To maintain balance both cannot be taxed so heftily, or else get ready to face slump in sales.

    DisAgree [1] Agree [2] Reply Report Abuse

  • Mangalurian, Mangaluru

    Fri, Jul 30 2021

    Alcohol is no good for the human body. People do not need to consume any alcohol at all. Say 'bye to alcohol and animal consumption.

    DisAgree [14] Agree [8] Reply Report Abuse

  • Cynthia, Dk

    Fri, Jul 30 2021

    This advice is fantastic dear Mangalurian unlike your 40 :60 formula. Look at the disagrees how people have taken it. Same way they wont follow 40 formula too. They want to go through every habit however you tell them...thare pudaaad pandala laaa kenujer...

    DisAgree [1] Agree [4] Reply Report Abuse

  • Jossey Saldanha, Thane

    Thu, Jul 29 2021

    High Inflation & Unemployment have bought down all Sectors ...

    DisAgree [5] Agree [11] Reply Report Abuse

  • Kiran Dsouza, Bangalore

    Thu, Jul 29 2021

    Fuel price = 100+ per litre Gas price =800+ per cylinder Cooking oil all type = 170+ per litre Electricity charges = increase All transport fare = increase in minimum charge & per KM Essential commodities price = increase Milk price = increase Liquor price = increase Lockdown living cost = double Vegetable price = increase Nonveg price = increase Medicine, hospital cost = increase Salary, work for Pvt people = half or no work no money. Small business income = Zero Small time agents, other workers income = Zero The one & the only department where there is no loss in all seasons in the country even during Lockdown is Liquor business, anywhere, even if it is in the most inconvenient place, there will be no loss. Excise department still thinking of Liquor revenue? God save people. Almost all the people are thinking of money, searching earlier savings if any to get money, how to earn money for survival due to the pandemic situation. Stop drinking Liquor & live happily with your family, don't spoil your family atmosphere by consuming liquor. Liqour is not good for health at all. Wherever there is Liquor, there is no peace. Ask the Liquor companies, Liquor outlet owners, Excise department to give free health insurance cover when you buy their product. Are they ready for it? Just remember our older generation, they used to live happily and healthy. At present older generation people are much more healthier than the new generation. Start living in villages by getting rid of price consuming expensive lavish lifestyles & live healthy, happily with your family. Start physical, manual work & live healthy.

    DisAgree [3] Agree [14] Reply Report Abuse

  • Bhavan, Mangalore

    Thu, Jul 29 2021

    Good thing that I quit drinking...

    DisAgree [4] Agree [14] Reply Report Abuse

  • David Pais, Mangalore

    Fri, Jul 30 2021

    u r against govt's., developmental schemes. becoz of drinkers govts., r surviving. u r acquiring money 4 dowry payment & 4 polygamous practice.

    DisAgree [3] Agree [9] Reply Report Abuse

  • Rohan, Mangalore

    Thu, Jul 29 2021

    Liter petrol is cheaper than 750ml bottle of whikey and beer.

    DisAgree [13] Agree [3] Reply Report Abuse

  • John, Valencia

    Fri, Jul 30 2021

    Beeru batli in India is sis pipty yemmel, saar. Im aure my tak tak friend will agree.

    DisAgree [3] Agree [4] Reply Report Abuse

  • Langoolacharya., Belman / Washington, DC.

    Thu, Jul 29 2021

    People, In US a bottle of Coke and Beer cost almost same....because taxes are almost same... For any consumable ....if taxes are reduced ....consumption is increased and revenues are increased by default....this is well know to all except our politicians....who survive by taking bribe from Liquor manufacturers by helping them to dodge taxes....I believe same is true with Petroleum products... ...Tak...Takk...

    DisAgree [1] Agree [16] Reply Report Abuse

  • Kudla Stories, Kudla

    Thu, Jul 29 2021

    Clear sign of loss of jobs and diminishing income and irrational price hike for fuel and other commodities. The common man has lost the pleasure of hard work. We have become donkeys who work like 24/7 to make ends meet. So much so for ache din.

    DisAgree [10] Agree [22] Reply Report Abuse

  • Chetan, Mangalore

    Thu, Jul 29 2021

    They have not reduced the excise hike that was imposed during the first wave and are talking about liquor consumption having come down. Do they think people are idiots? Loss of jobs and incomes are a result of government apathy towards the prevailing situation faced by the people who now have to pay more for consuming alcohol.

    DisAgree [3] Agree [18] Reply Report Abuse

  • Ozy, Surathkal

    Thu, Jul 29 2021

    Stop drinking Gov will reduce the taxes.

    DisAgree [2] Agree [28] Reply Report Abuse

  • David Pais, Mangalore

    Thu, Jul 29 2021

    when people r idle dey r tempted to many things & acts. when dey r busy everything is forgotten. there is a say: empty brain is devil's work shop.

    DisAgree [3] Agree [13] Reply Report Abuse

  • Ronald D, Udupi

    Thu, Jul 29 2021

    Exorbitant tax increase in every budget is the root cause for sales decline. Government squeezes money from poor daily wagers and small timers! Politicians least bothered and they are the only ones having money today!

    DisAgree [2] Agree [33] Reply Report Abuse

  • Charles D'Mello, Pangala

    Thu, Jul 29 2021

    Ronald D, Udupi.....Politicians make money for their 100 generations within five years period. We the common people are the sufferers because being stupid in voting them every time.

    DisAgree [1] Agree [28] Reply Report Abuse

  • FRANCIS LEWIS, Sasthan

    Fri, Jul 30 2021

    No one should buy Liquor and one should teach the lesson to this Money minded Politian's

    DisAgree [1] Agree [5] Reply Report Abuse


    Thu, Jul 29 2021

    Open the pubs I mangalore. With only 2 pubs in D.K district, the sales will get a boost of 20+%

    DisAgree [9] Agree [9] Reply Report Abuse

  • Shankar, Mangaluru

    Thu, Jul 29 2021

    Its been raining from the past two months. who will drink beer? everyone shift to whiskey or rum during monsoon.

    DisAgree [2] Agree [28] Reply Report Abuse

  • Charles D'Mello, Pangala

    Thu, Jul 29 2021

    Major contributors are daily wage workers. From where they can drink alcohol when they do not have jobs...!!!!?????? I am sure next lockdown will not affect daily wage workers. They can work as they like their movement will not be stopped.

    DisAgree [2] Agree [23] Reply Report Abuse

  • Aditya SK, Hejamady

    Thu, Jul 29 2021

    Kaase ijjida parpini odeg .... desperation of drinking liquor during restrictions are over, we crave alcohol most on the dry days ....

    DisAgree Agree [19] Reply Report Abuse

  • Harold Dcunha, Mangalore, India.

    Thu, Jul 29 2021

    No jobs, less income and the excise rate has been increased enormously. People can't afford to buy liquor. Nothing surprising, if the consumption will decrease more than 50%. Reduce the taxes on liquor and then, the sale may go up.

    DisAgree [4] Agree [33] Reply Report Abuse

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Title: Mangaluru: Post lockdown, liquor consumption declines - Beer sale slumps by 40%

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