Mangaluru, Jun 18: Marketing Forum of College of Aviation Studies, Srinivas University (SU) organized an 'E-Market Mayhem' online marketing event for BBA (Aviation Management)/ (Aviation and Logistic Management)/(Aviation, Travel and Tourism Management) students as part of the off-stage event on June 14.
The e-marketing event was organized wherein fifteen groups comprising of members of two each participated, out of which eight groups were shortlisted to the final round. Each group had to launch a product during the event and was supposed to promote that product. The activity was conducted with the intention to identify the marketing skills and their creative ideas on launching their new product to the market. Students had to participate in the competition through digital mode.
Students actively participated in the competition. The best two groups were awarded prizes. Joshua Maurice of third-year BBA (Aviation Management) and Alvina Neola Menezes of third-year BBA (Aviation Management) were awarded first place while Pranam Sudakar Jayanthi of first-year BBA (Aviation and Logistic Management) and Mehran Sheikh of first-year BBA (Aviation and Logistic Management) were awarded second place.
The competition was planned and coordinated by Professor Anjana T V, the management forum coordinator and student coordinators Mohammed Faris and Vinutha V under the guidance of Professor Pavithra Kumari, the dean of the College of Aviation Studies of Srinivas University.