Kuwait : Pink Taxis - By the Women, for the Women

Kuwait, Jan 10 (Kuwait News Agency) :During the next few weeks and for the first time in Kuwait, people will see pink taxis driven by women to serve women only, an ambitious project of a Kuwaiti young woman, Bedoor Al-Mutairi.

Al-Mutairi is expected to succeed in her new project because many women need to feel secure in their transportation, sparing them the hassle they might face when a male driver takes them to their destinations.

Speaking to KUNA, Al-Mutairi said the project "Eve Taxi" followed the example of a number of Arab and Islamic countries such as the Emirates, Lebanon, Syria, Iran and Bangladesh.

Even a number of European countries implemented the idea earlier this year such as Britain, Spain, and Mexico, although they are known for being liberal, she added.

Al-Mutairi said it took her a year and a half to plan, work on the project and complete the official documents.
People will soon be seeing pink taxis on the streets, Al-Mutairi said, adding it will be under request and the phone numbers of Eve Taxi will shortly be announced.

She praised the Kuwait Small Projects Development Company which is a governmental body of the Kuwait Investment Authority (KIA) for supporting her project and making it a reality.

Al-Mutairi said she sought to make the project feminine oriented by 100 percent, in which the drivers are women, the vehicles are pink and even the accessories and magazines are intended for women.

No men will be allowed in the taxi, Al-Mutairi said.

Besides, the taxi operates from 8 am to 8 pm, and it is equipped with GPS system, Al-Mutairi said.

The Taxi drivers are highly qualified and are acquainted with Kuwait areas, she said.

The prices of the taxi comply with the Interior Ministry, and the taxi routes to cover the governorates of Hawalli, Asma, and Farwaniyah.

KIA Public Relations Officer Zainab Al-Wazan said KIA was deeply moved to support the idea which is convenient to the nature of the Kuwaiti society's nature.

The company supports the Kuwaiti youths' initiatives, she added.

KIA offers feasibility study, funding, and 80 percent partnership with costs that may reach up to KD 400,000 without interest nor any guarantees or mortgages. KIA also undertakes the project's risks, Al-Wazan said.

KIA provides performance incentives of up to 60 percent of the profits plus their shares of the revenues of the project's capital.


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Comment on this article

  • Ronald, Mangalore

    Mon, Jan 11 2010

    T.K.Hamza, If PINK RIKSHAWs introuduced in Indian cities then it would hapen that yellow rickshaws will chase PINK RIKSHAWs instead of picking up the people.

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  • Ninette, Mangalore/Kuwait/Canada

    Mon, Jan 11 2010

    It is a huge step for a place like Kuwait. I am sure the project will be successful and the service will be extended to other governorates in the near future.

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  • Deven Sequeira, Mangalore - Doha

    Mon, Jan 11 2010

    Harold, at least Kuwait is lucky to have women drivers for women. Any business requires time to spread. I am sure eventually once it starts to expand, if it does it will come to the 3 areas you mention. It also depends on commercial viability of your areas and only after a proper feasibility study is done that one can expand. Please give a chance, then can evaluate afterwards before jumping to conclusion.

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  • T.K.Hamza, kushalnagar

    Mon, Jan 11 2010

    This idea can be implemented in Indian cities also, ie. PINK RIKSHAW only for women passengers with female drivers. "what an idea sirji"

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  • Walter Appos, Kuwait

    Mon, Jan 11 2010


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  • Harold Albuquerque, Bondel / Kuwait

    Mon, Jan 11 2010

    Very good plan but not to be appreciated due to their service area & timings are limited. May be the charges are high. Why they are not covering other 3 governorates - Ahmadi, Jahra & Mubarak Al-Kabeer?

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