London, Jan 16 (IANS): The visitors to Sochi Winter Olympics, which begins in Russia Feb 7, would be able to have their faces scanned and recreated on the facade of a building - all thanks to London-based designer Asif Khan.

Named MegaFaces and being hailed as the 'Mount Rushmore of the digital age', Khan's facade is reportedly designed to function like a huge pin screen, said media reports.

Here, narrow tubes move in and out - transforming a flat facade into an interactive three-dimensional surface that can morph into a face.

Once a visitor gets her face scanned from multiple angles inside a photo booth, the image data is sent to a system that controls 10,000 narrow actuator rods with LED tips, the reports added.

Developers expect the pavilion to be a popular attraction and anticipate a backlog of faces to process.

Each visitor would be given a time when their face would appear, along with an email that includes a 20-second video of the face-morphing moment.

Earlier, Khan had co-designed the Coca-Cola Beatbox pavilion for the 2012 Olympic Summer Games in London.