Daijiworld Media Network – Mangaluru (NJC)

Mangaluru, Jan 23: Zeenat, a widow residing in Kallapu village of Ullal taluk, has turned her humble homemade pickle business into a steady source of income, earning around Rs 900 a day by combining traditional recipes, a modest two-wheeler investment and government support.

The 39-year-old entrepreneur, a resident of Mangaluru city and its surrounding areas, began her journey by preparing pickles at home for family and neighbours. With encouragement from her local Self-Help Group (SHG) and assistance under government micro-enterprise schemes, she was able to formalise her business and expand production.

With a scooter purchased through a small loan and subsidy, she now travels daily to nearby markets and retail outlets to sell her range of pickles. The added mobility has helped her reach more customers, boosting her daily earnings to about Rs 900 — a significant turnaround from the time when she struggled to find buyers.

Officials say such initiatives underline how women entrepreneurs in urban and peri-urban Karnataka are being empowered through access to credit and mentorship. The scheme support also includes basic training in business skills and linking micro-entrepreneurs to local markets.

Customers in local markets have praised the authentic taste and quality of her homemade pickles, while neighbours say her story has inspired others in the community to pursue small business ventures.

Her journey reflects a broader trend of grassroots entrepreneurship emerging in Mangaluru, where traditional skills and government aid are combining to create sustainable livelihoods.