AI powered IFB Deep Clean launched at Harsha Electronics in Mangaluru, Udupi

Pics: Abhijith Kolpe

Daijiworld Media Network - Mangaluru/Udupi

Mangaluru/Udupi, Jun 9: The brand new IFB Deep Clean washing machine and dishwasher was simultaneously launched by renowned anchor Soujanya Hegde at Harsha Electronics in Falnir, Mangaluru and Ashok Kumar, managing director of Harsha in Udupi on Friday, June 9. The launch of these appliances is expected to simplify household chores for women, with the AI features poised to make a significant impact in the market.

The event in Mangaluru was attended by Siddarth Prabhu, head of merchandise, Shreevathasa Ballal, AGM-Marketing, Anandan, IFB branch manager, Ritesh Das, cluster manager, and Sarafath Ali, store manager. The event was compered by Jithesh.


At Harsha in Udupi, Ashok Kumar, managing director, Harish, director of marketing, and Suraj, IFB business head, inaugurated the IFB Deep Clean washing machine. Ashok Kumar expressed his appreciation to IFB for granting them the opportunity to introduce the product in their store, emphasizing that the machine is designed to save water, time, and detergent, contributing to environmental preservation. He also mentioned the possibility of future machines with built-in capabilities to determine the required detergent quantity. Harish, Director of Marketing, commended IFB for its customer-centric approach, and Suraj, IFB Business Head, acknowledged the pivotal role played by Harsha in establishing IFB as a leading brand in the region.

IFB, in collaboration with Bosch, Germany, started its production in 1998. The IFB Deep Clean is India's first front-load washing machine, specifically designed to cater to various fabric types, colors, and textures. Certified by the Bureau of Energy, this machine saves 40% of energy and 25%-30% of water, thanks to Aqua Energy technology. Through artificial intelligence, it adjusts the washing process according to the fabric and weight, completing a 9kg load in just 60 minutes. Additional features include steam and Wi-Fi connectivity, along with a comprehensive 4-year warranty. The product will also be launched at the Belgaum branch on June 10, 2023.

Vijay Kumar, an IFB trainer, provided detailed information about the product, while VJ Reethesh Poojary hosted the event. The launch at Udupi was attended by Gopal, Ramesh, AGM of Merchandising, Rajesh M, director of Infrastructure, Akila, head of marketing department, Abhishek, head of marketing, and Steven, branch manager.




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