Media Release
Mangaluru, Feb 16: The department of social sciences and humanities, Institute of Management and Commerce, Srinivas University, organized a guest talk on the topic 'Motivation: Classification of Motives – Motivation and Behaviour – Hierarchy of Motives – Interaction of Motives – Theories of Motivation' on February 13 at the Srinivas University, Mukka Campus.
The programme was conducted under the guidance of Dr Venkatesh S Amin, dean, Institute of Management and Commerce, and Prof Joyson Prenky Cardoza, head, department of social sciences and humanities. The resource person for the session was Prof Archana S, assistant professor, department of BCom, Institute of Management and Commerce, Srinivas University.
The session aimed to enhance students’ understanding of the concept of motivation and its significance in human behaviour. The resource person elaborated on the classification of motives, including primary and secondary motives, and explained how motivation influences individual behaviour in academic, personal, and social contexts.
She also discussed the hierarchy of motives with reference to Maslow’s Hierarchy of Needs and emphasized how different levels of needs guide human actions and decision-making. Further, the speaker highlighted the interaction of motives and explained how multiple motives operate simultaneously in shaping behaviour. Various theories of motivation, such as Maslow’s Need Hierarchy Theory, Herzberg’s Two-Factor Theory, and McClelland’s Need Theory, were discussed with suitable examples to make the concepts more comprehensible for students. The session was highly informative and interactive, enabling students to relate theoretical concepts to real-life situations.
The programme was graced by the presence of Dr Stutima Bassista, assistant professor, and Prof Ranjith Bhat, assistant professor, department of social sciences and humanities, Srinivas University. The guest talk was organized as part of the guest talk series for the academic year, and first-year MSW students actively participated in the programme.
The session was well appreciated by the students as it provided valuable academic insights into motivation, behavioural patterns, and theoretical perspectives relevant to their course of study. The programme concluded with an interactive question-and-answer session, followed by a vote of thanks. The department expressed its sincere gratitude to the resource person and all the participants for making the session insightful and successful.