Daijiworld Media Network - Mumbai

Mumbai, Jan 26: FMCG major Marico Ltd on Monday announced that it has signed definitive agreements to acquire a 93.27 per cent stake in Zea Maize Private Ltd, the company that owns premium gourmet snacking brand 4700BC, from PVR INOX Ltd for Rs 227 crore.

Founded in 2013 by Chirag Gupta, 4700BC is best known for pioneering gourmet popcorn in India and has since expanded its portfolio to include popped chips, makhana, crunchy corn and nachos. The brand has established a strong presence across offline, online and institutional channels, including cinemas and airlines.

Marico Managing Director and CEO Saugata Gupta said the acquisition aligns with the company’s strategy to enter fast-growing food categories through differentiated and future-ready brands. “We see immense potential in 4700BC as a premium snacking brand with deep consumer connect and proven execution. Together, we will leverage Marico’s scale in foods to expand the brand’s reach across channels while staying true to its consumer-first ethos and strong innovation capabilities,” he said.

4700BC founder Chirag Gupta termed the deal a defining moment for the brand. He said that while PVR INOX played a crucial role in building scale and credibility, Marico’s FMCG expertise would be key in driving the brand’s next phase of growth.

PVR INOX Managing Director Ajay Bijli said the transaction marks a natural culmination of the company’s strategic role in the brand and allows it to monetise a non-core asset.

With this acquisition, Marico aims to strengthen its foothold in the premium snacking segment and accelerate growth in the fast-evolving packaged foods market.