Daijiworld Media Network - Beijing

Beijing, Dec 28: China’s cyber regulator on Saturday released draft rules for public comment aimed at tightening oversight of artificial intelligence services designed to simulate human personalities and engage users in emotional interaction.

The move highlights Beijing’s efforts to shape the rapid expansion of consumer-facing AI by strengthening safety, ethical and regulatory requirements.

The proposed rules would apply to AI products and services offered to the public in China that simulate human personality traits, thinking patterns and communication styles, and interact with users emotionally through text, images, audio, video or other formats.

Under the draft framework, service providers would be required to warn users against excessive use of such applications and intervene if users show signs of addiction. Providers would also be expected to take responsibility for safety across the entire product lifecycle, including setting up systems for algorithm reviews, data security and personal information protection.

Addressing potential psychological risks, the draft states that AI service providers should be able to identify user states and assess emotional conditions and levels of dependence. If users display extreme emotions or addictive behaviour, companies would be required to take necessary intervention measures.

The proposed regulations also set clear content and conduct boundaries, mandating that AI services must not generate content that threatens national security, spreads rumours, or promotes violence or obscenity.

Authorities said the draft rules are part of broader efforts to ensure the responsible and controlled development of artificial intelligence technologies in the country.