A book on Modi on what makes him tick with middle classes


From Our Special Correspondent
Daijiworld Media Network

Bengaluru, Apr 9: When Prime Minister Narendra Modi announces decisions which seem harsh to most like demonetization of high value currency notes, implementation of GST, the more recent 21-day lockdown to contain the global pandemic COVID-19, asking people to come out on their balconies to clap for five minutes or lights off-candles on for nine minutes, majority of the Indian people especially the middle classes dutifully obliged.

Surprisingly, majority of the Indian people and the most vocal middle classes were unmindful of the losses and hardships they faced and obligingly endured their difficulties unmindful of the snide remarks by most of the opposition party leaders merely because of the charismatic personality of the Prime Minister raising questions on what makes Modi tick and compels people to do his bidding.

The many questions pertaining to the phenomenon of Modi, who has captured the hearts, imagination and won popular mandate resoundingly in 2014 and 2019, and why Modi has remained the unquestioned darling of the masses, particularly middle classes, has been answered in the new book, 'Middle Class, Media and Modi: The Making of a New Electoral Politics', by journalist Dr Nagesh Prabhu, brought out by SAGE Publications India.

Prabhu, a PhD in political Science and senior journalist in The Hindu, who has already written a book, 'Reflective Shadows: Political Economy of World Bank Lending to India', published by Oxford University Press, attempts of deciphers the charisma of Modi and the influence he wields on the middle class and the media.

The book traces how the BJP benefited from the Ayodhya movement and seeks to analyse the rationale behind the rise of Modi over the BJP’s spectacular victories in the 2014 and 2019 parliamentary elections and also examines the strategy Modi adopted, the form of social engineering with direct communication to the Indian electorate. It also examines factors constructing Modi’s image as a charismatic leader who negotiated a long ladder from Swayam Sevak to Pradhan Sevak and donning the

Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas.

Link to purchase book: https://www.amazon.in/Middle-Class-Media-Modi-Electoral-ebook/dp/B0865HP5VM

For e-book and other requests, please contact:

Rajeshwari Shastri, Public Relations Executive, SAGE Publications India
E: Rajeshwari.Shastri@sagepub.in

 

  

Comment on this article

  • R.Bhandarkar, Mangaluru

    Fri, Apr 10 2020

    Good Friday Madam Juliet.
    God bless all.
    Please don't spread fake news about my being very ill Madam . I have received 4 calls already enquiring about my health.
    Please recollect the circumstances clearly when we met.
    Hope the Daiji Portal will give me this chance to clarify.
    If I ever intend writing a book you will be the first to know.Don't think on that one.

    DisAgree [5] Agree [9] Reply Report Abuse

  • Juliet Mascarenhas, Bejai mangalore

    Fri, Apr 10 2020

    Bhandu maam are you ok.Last when I met you were very sick .Take care.Regarding Prabhujis book since you are at rest you can take your own time to read.By the way when is your book getting released.What are you going to name it.MODIJI or THINK THINK.Today is Good Friday .Join us from home Way Of The Cross .Along with his sufferings let us ask his pardon for all the sins we have committed and relieve the world from the pandemic. After Easter Sunday we can here good news from different parts of the world.

    DisAgree [9] Agree [10] Reply Report Abuse

  • R.Bhandarkar, Mangaluru

    Fri, Apr 10 2020

    Dear Madam
    Do not twist facts at least on Good Friday !
    Think clearly on the circumstances we met.
    Did I tell you anything about my writing a book ?
    God bless all this Good Friday.
    You too take care and have a nice rest.

    DisAgree [1] Agree [12] Reply Report Abuse

  • Sahil, Mangaluru

    Fri, Apr 10 2020

    Elimination of Godi media will show the reality. Real hero no need advertisement. We trust only modiji real work not Godi media.

    DisAgree Agree [7] Reply Report Abuse

  • R.Bhandarkar, Mangaluru

    Thu, Apr 9 2020

    Middle Class Media Modi ...By Prabhuji.OK.
    I have not read the book..
    But my observations are as follows....
    1.You will never get a Karmayogi like Modi ji for a v v v long time.
    2.You will never get a self less dedicated man either.
    3.Modiji does not do anything for himself.
    4.Modiji never hates anybody has a good word for everyone.
    5.Modiji never has anticipation or expectations from anybody personally.
    6.A most apolitical PM if you ever had one.
    7.Those who still address him as a Chai walla...Think Think....
    How did this tea seller overthrow the mighty Delhi Darbar and be a world leader ??
    Think Think...
    Therefore those who are thinking of fighting him politically or even personally have lost even before they have started !
    This man Modiji himself has to renounce,declare enough and go !
    Mark my words !

    DisAgree [56] Agree [27] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Thu, Apr 9 2020

    Modi is Blessed ...

    DisAgree [8] Agree [23] Reply Report Abuse

  • Juliet Mascarenhas, Bejai mangalore

    Thu, Apr 9 2020

    Langoo Maam Namashkar.Thank God you are safe.

    DisAgree [25] Agree [20] Reply Report Abuse

  • Juliet Mascarenhas, Bejai mangalore

    Thu, Apr 9 2020

    Corona Bai Corona.Corona does not bother about any class Rich or middle or poor.corona bagavo desh bachao

    DisAgree [35] Agree [25] Reply Report Abuse

  • Langoolacharya., Belman / Washington, DC.

    Thu, Apr 9 2020

    Bejaimai,

    Have patience....we already have several drugs ready, which cure COVID-19 are being tested on real patients successfully currently...

    We will have accurate medicine/ treatment to treat COVID-19 patients in matter of weeks...meanwhile keep social distancing as Modiji says...and look for light at the end of the tunnel....

    Following is an article from Worlds famous news paper 'Wall Street Journal' taken few minutes earlier ....not fake news...


    "PRESS RELEASE
    Blood Samples at Day 0, 3 and 7 for Severely Ill COVID-19 Patients Clearly Indicate Leronlimab Has Significantly Reduced the Cytokine Storm in All (7) Patients and All Patients Demonstrated Immunological Benefit at Both Day 3 and Day 7
    April 9, 2020 6:20 am ET"

    ...Tak...Takk...

    DisAgree [41] Agree [5] Reply Report Abuse

  • Langoolacharya., Belman / Washington, DC.

    Thu, Apr 9 2020

    Nice, only 10 disagrees...I want at least 90 more...Common guys and gals...don't disappoint me...hit it so hard...Modiji Nageshmaam should hear it...

    I commentators here are only Voter's of India...I am sure Rahulji will be PM of India...

    ...Tak...Takk...

    DisAgree [27] Agree [9] Reply Report Abuse

  • Langoolacharya., Belman / Washington, DC.

    Thu, Apr 9 2020

    IF commentators here are only Voter's of India...I am sure Rahulji will be PM of India...

    DisAgree [26] Agree [11] Report Abuse


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