Middle East

UAE Exchange named leader, most promising brand in Asia


Media Release

Dubai, Sep 15: UAE Exchange, the leading global remittance and foreign exchange brand, won the Industry’s No 1 Brand award and the Most Promising Brand Award at the Asian Brand and Leadership Summit 2013, held, here.

Dr B R Shetty, MD and CEO, UAE Exchange, won the Most Promising Leader in Asia award. Held on August 26 and 27, the summit was an initiative by World Consulting and Research Corporation (WCRC). The process advice and evaluation were by KPMG, a leading global network of professional firms providing audit, tax any advisory services.

When winning becomes a habit, success becomes a culture. It was eventful for UAE Exchange at The Asian Brand and Leadership Summit 2013 on August 26 and 27, in Dubai. The world’s trusted money transferrer was the proud recipient of two awards, Industry No 1 and Asia’s Most Promising Brand in its class. The summit was an initiative by World Consulting and Research Corporation (WCRC) and ibrands 360 research. The process advice and evaluation were by KPMG, a leading global network of professional firms providing audit, tax and advisory services. With the theme ‘Rise of Asia’, a total of 200 brands were featured across 50 industry categories to form the Most Promising Brands of Asia, which brings to the fore companies that have shown tremendous growth in the past five years. Dr B R Shetty, MD and CEO, UAE Exchange, was adjudged the Most Promising Leader in Asia.

Dr B R Shetty said, “To be successful, it requires two basic things - clarity of vision and perseverance in executing it. Our vision to be the most admired brand in the industry of remittance and foreign exchange, and our persistent efforts in realizing this vision, have been recognized and awarded today. We attribute our success to the entire UAE Exchange family that sits across 30 different countries and relentlessly works towards ensuring only the best service. We also take this opportunity to thank our partners for their continued support and collaborating with us to provide better solutions. We express our gratitude to all the regulatory bodies across our operations, for their guidance. And we also thank our six million customers for having trusted us to be their most preferred financial services provider.”

World Consulting and Research Corporation (WCRC) is a 360-degree brand research, knowledge and consulting enterprise. It offers a proactive approach towards in-depth understanding of the branding scenario, backed by industry experience. WCRC engineers innovation-led quality brand solutions to derive optimal value for its clientele through differentiated and transformational strategies in management, branding, finance and human resources.

Customer has always been the nucleus of every activity that UAE Exchange has indulged in, and it is this fervor, which has brought the organization many recognitions including the TISSE Certification, Banker Middle East Product Award, Dubai Quality Award, Sheikh Khalifa Excellence Award, Sheikh Mohammed bin Rashid Al Maktoum Business Award, Dubai Human Development Appreciation Programme, Best Partner by Emirates National Development Programme, UAE Emiratisation Award, Deutsche Bank STP Excellence Award, Customer Service Week Star Award for 2010, 2011 and 2012, ISO 9001 and 14001 certification, voted Super brands from 2009 to 2013 consecutively, Bizz Award for being the most inspirational organization.

Known for its excellent customer service and widest network among remittance brands UAE Exchange has over 700 branches in 30 countries across five continents serving over six million customers. Strong correspondent relationship with over 150 global banks further adds to the might. With over 125 branches in UAE, customers can walk in to the nearest one to address their multiple financial requirements viz money transfers, currency exchange, bill payments, salary collection and more, under one roof. Its penchant for quality has won UAE Exchange many awards and earned the trust of customers, partners and regulators alike, thus helping it to get the acclaim of the World’s Trusted Money Transferrer.


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