Sep 12: Social media has become such a powerful platform that can be used for multiple purposes, including marketing. While on social media, you would find that social media etiquette rules aren’t as common as they should be. Most people on social media platforms aren’t even familiar with properly using social media. Every social media platform has got its own rules and norms that aren’t written anywhere but should be followed anyways. We will be discussing below some social media norms for businesses to follow while using social media for marketing:

Keep Separate Business And Personal Accounts

The first norm that businesses should follow while using social media is to keep their business and personal accounts separate. Most people use social media to socialize and stay connected with their friends and family members. It can become very annoying when one of the persons from your friend list starts to promote their business on their personal account.

If you want to use social media properly, you must have a separate personal account and a separate business account. By following this rule, you are not only honoring your friends but also making sure that you keep your business away from your personal life.

It can also be frustrating and unprofessional if you use your business brand page as a personal account. Therefore, make sure that you draw a line between your personal account and your business account.

Don't Misrepresent Your Brand

Always try to follow the principles of honesty and don’t misrepresent your brand on social media. If you want to promote your business properly on social media, you should spread only true information about your company. Giving false views to people regarding your company can hurt your company.

While you cannot inform the world how you started from scratch and made your company a huge success, you can try to keep everything true which will help you gain the trust of your audience. Whichever social platform you use, whether it is Twitter, Instagram, or Chatroulette, never misrepresent your brand.

Ask For Permission

If you have got pictures of people that you are going to upload to your business account, you should ask for permission before tagging people in those pictures. It is a norm, not only for personal accounts but also for business accounts.

If you have got pictures of your employees or celebrities at a company’s event, you should ask for permission before tagging them or allow them to tag themselves. Many a time people don’t want to be associated with any specific company or brand or they don’t want to be represented by those photos. Therefore, you must ask for permission before tagging people in photos to look professional.

Avoid Reactive Communication

Avoid reactive communication on social media because it wouldn’t help your business in any way possible. If you want to maintain a positive image and healthy relationships with your customers, you will have to avoid responding with reactive communication.

Of course, there would be instances when people will leave negative reviews for no reason or try to get under your skin but instead of lashing out, you should try to respond politely as you are representing your company. Calm down before responding to anyone on any social platform whether it is Omegle or Twitter, as your company’s reputation matters on every social platform.

Limit Your Posting

Having a friend or family member post several times a day can get annoying and it can sometimes reach the point where you feel like unfollowing them on social media. You should treat people the way you want to be treated and avoid excessive posting on social media. It is a social media norm not to make excessive posts on your profile, be it a personal profile or business profile.

Some people think that excessive posting can help to reach a wider audience and gain visibility, but it does the opposite, causing you to lose your followers. Therefore, you should limit your posting on social media platforms but not make it too little, going for a middle way is the best way to gain more audience and gain visibility.

Avoid Making Grammatical And Spelling Mistakes

Making grammatical and spelling mistakes on your personal account is embarrassing but it is acceptable to some extent, however, if you make grammatical and spelling mistakes on your business brand account, then it is not fun when people are laughing at your business for a silly grammatical mistake.

Human beings aren’t perfect and everyone makes his/her share of mistakes but before you post anything on business accounts, you should double-check the post to avoid any major embarrassment. Tools like Grammarly can help you double-check grammatical and spelling mistakes to avoid embarrassment.

If you do happen to make a mistake, people would re-share it and make it viral just to make fun of your mistake and by the time you realize it, it has already been passed on to so many people. Therefore, double-check your posts before you make them public.