Influence of Social Media in Professional Gaming

Jun 23, 2022

With platforms like YouTube, Instagram, Twitter, and Facebook, the world of competitive games has become more popular than ever. The multiple functions of these apps are certainly among the factors that have enhanced online play today.

Using networking sites, you enjoy easy access to your favorite pro players and squads. Similarly, businesses benefit by partnering with teams to boost their brands. We have discussed in detail some notable impacts social media has had in the world of professional gaming today.

Professional Gamers Are Able To Monetize Streams 

Streaming networks such as Youtube and Twitch make it possible for pro players to profit from what they do best. These platforms attract the most views across the world so it is no surprise to see why they ply their trades here. Recent reports estimate that YouTube shorts alone are now watched by over 1.5 bn users and these numbers are forecast to keep climbing.

As these gamers put out more content and earn more subscribers for increased views, profits also rise. Experts are able to make an average of $4000 monthly, as long as they can turn in content of about 40 hours weekly. Money earned can also be enhanced by extra revenues such as ads for brands that need publicity.

Development of Fanbases and Online Communities

Prior to the emergence of Twitter, online forums on sites like Myspace and Reddit were the major communication avenues. While the communities on these sites were impressive, the introduction of Twitter was a real boost for integrating fanbases. 

The modern-day game enthusiast is just one tweet away from linking with multitudes of fans. Apart from being able to set up online discussions and make friends, fans can always form groups and leagues on social platforms. 

Within the esports market, these networking sites have become major lines of communication. They serve as an excellent resource for gamers to support their favorite squads and connect with potential teammates. Virtually all top esports teams on social media have an online presence through which they get in touch with fans on a regular basis. Groups like Heroic even have separate Twitter profiles for their Counter-Strike: Global Offensive (CS:GO), Player Unknown Battlegrounds (PUBG), and Rainbow Six players.

Easy Participation in Games

Social media has been effective in helping supporters to take part in tournaments. Most titles today allow subscribers to share their performances or progress on their online profiles. Such posts are usually helpful in connecting individuals who can form teams for multiplayer modes.

FIFA football is one of such games that has a lot of followers in the Arab online gaming industry. While fans are able to cheer their favorite pro stars through the internet, they also partake in online trivias which reward winners. Qatar recently hosted the first metaverse EA sports FIFA 22 Champions Cup which rewarded both players and virtual supporters.

The love for football in Qatar is not just in esports but also extends to actual football competitions across the world. There are betting sites in Qatar that allow Qataris to place bets on their favorite teams, or on tournaments such as the World Cup, the English Premier League, and more. These sites offer several other sports as well as a large number of events to bet on. Other benefits offered include welcome bonuses for new players and live bets on games played in real-time.

Connecting Players with Developers

In the past, whether a game could be considered successful was largely dependent on the physical copies sold. As digital downloads now surpass sales of physical copies today, social media has transformed how we measure success with reviews. 

Users have the opportunity to leave ratings and reviews online, expressing their likes and what they feel can be improved. Such has proved helpful in making developers know what needs to be enhanced in already released versions. It is also informative as developers can directly engage players for user feedback.


The integration of social media into professional gaming has been beneficial for everyone involved, from regular players to pros and developers.

For the gamers, gaming is not just routine anymore, it’s now more of a social activity. Fans are also more actively engaged in events that concern their beloved teams. 


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