Media Release

Abu Dhabi, Oct 13 To add more zing to its popular service offerings, Xpress Money, the leading global instant money transfer brand, launched its loyalty programme ‘Priceless’ at the Mega Musical Event ‘Xpress Money’s Priceless Moments with Kumar Sanu’ at Sharjah Cricket Stadium on Oct.8, 2010.

The famous playback singer from Hindi film industry entertained a huge audience with his evergreen hit numbers and it was an unforgettable evening for the music lovers, who sang along with their favourite ‘Melody King’.

Dr BR Shetty, MD & CEO of NMC Group, launched the Priceless Card formally. On the occasion Sudhir Kumar Shetty, COO — Global Operations, said “the loyalty card will introduce the loyal customers of Xpress Money to a whole new world of quality and value.

The Priceless Card will provide instant access to the extensive network of the brand across the world along with various special benefits and offers which would be introduced from time to time.”

He further added that “Under the loyalty programme, any customer sending money from an Xpress Money agent location would receive the lifelong membership to the scheme.