Dubai, Sep 24 (PTI): The country's leading entertainment conglomerate, Viacom 18 Media has announced the launch of its flagship channel Colors in the Middle East.
The channel will be broadcasted via direct-to-home platform through Arab Digital Distribution Company (ADD), a leading DTH player in the Middle East and the North African region.
The channel is an equal joint venture between Viacom Inc and Network18 and has already been launched in the US, the UK, Australia and New Zealand.
The endeavour is to capture the local Arab and Arab expatriate audience, particularly the young generation familiar with Bollywood.
Viacom18 Group COO and Colors Rajesh CEO Kamat said, "After our successful launch in the US and the UK this year, we are pleased to partner with Arab Digital Distribution to offer the best of family entertainment to our viewers in the Middle East.