Pics by Rons Bantwal

Mumbai, Aug 1: India’s leading music station 94.3 Radio One, announced the launch of its landmark offering ‘‘One Mumbai, One Music’, aimed at providing listeners the chance to experience music across genres under one unique platform, here on Friday July 30. After the phenomenal success of Mumbai’s favorite on-air properties ‘Play Your Music Day’, listeners can now gear up to turn up their senses with this musical extravaganza!

Standing true to a music station, 94.3 Radio One promises to offer an interactive platform for music artistes, both established and new, across genres with ‘One Mumbai One Music’. This path-breaking initiative will not focus on Bollywood music alone but will offer music in the genres of Funk, Rock, Indie Rock, DJ mixes, Fusion, Indipop, Marathi, Ghazals…ALL under ONE platform!

According to Vineet Hukmani, Managing Director and CEO, We, radio one, want to be natural catalyst, a natural bridge, a natural friend between the musician artist and the listener and ensure the music revolution sweeping this country is given its due respect. We are proud to be a part of this era are therefore driving our vision of being “India’s only music station”

Commenting on the launch, Bavesh Janavlekar, Mumbai Station Head said: “One Mumbai, One Music is yet another example strongly establishing us as a music specialist in the sea of generalist radio channels. We at 94.3 Radio One strongly believe in supporting music not just by playing good music but also providing a platform for good musicians. The number of artists who have come on board for One Mumbai One Music is astounding. Our association with Artistaloud.com, gives us access to great artists and music content. Webcerts organized by Artistsaloud.com have been promoted by us and we would continue to support other such initiatives with our music partners.”