CSK ink deal with Myntra as jersey sponsor for IPL 2021


Chennai, Mar 8 (IANS): Fashion e-commerce giant Myntra on Monday announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings. As part of the association, Myntra's logo will feature in the front of CSK's jersey during IPL 2021 which is set to start on April 9.

"As part of the collaboration at least three star players will be involved in various promotional activities that are aimed at engaging with a collective audience," said Myntra in its statement, further stating that it has signed on with CSK as the franchise's "official fashion partner".

"As part of this partnership, Myntra will enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games," it further said.

Myntra was also associated with CSK during the 2020 edition of the tournament which was held entirely in the United Arab Emirates.

"I am glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra's multi-million users in the country. As pioneers in India's e-commerce play, Myntra makes for a perfect partner for CSK, a franchise whose history is about consistently achieving excellence. We look forward to a long and mutually rewarding association," said CSK CEO K.S. Viswanathan.

 

  

Top Stories


Leave a Comment

Title: CSK ink deal with Myntra as jersey sponsor for IPL 2021



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.