Mumbai: Fiat India Launches ‘Linea’ in a Glamarous Ceremony

News and Pics from Rons Bantwal
Daijiworld Media Network—Mumbai (RD/CN)

Mumbai, Jan 17: Fiat India launched its long-awaited midsize three-box car ‘Linea’ on Wednesday January 14. The car will be available at a showroom price of Rs. 6.17 lac in the metro. Linea is the first in a new line of international models that Fiat is planning to bring in. 

‘The company is also considering making India a manufacturing and export hub for components and cars,’ said Fiat International chief operations officer Silverio Bonfiglioli.

‘Other parts of the world are considerably worse-off than India. In such a situation, we think India is well-placed to be a manufacturing and export hub for us,’ Bonfiglioli added.

Fiat has set up a manufacturing and assembly line for engines and cars at Ranjangaon, near Pune. 

The company has also outlined a roadmap for procuring plastic and metal parts from Indian suppliers, said Bonfiglioli replying to queries at the launch of Linea.

Linea which is Fiat’s second launch in a year will be available in three variants, two option packs and three colours in both petrol and diesel versions, said Fiat India Automobiles chief executive officer Rajeev Kapoor.

Colorful fashion show was orghanised to mark the lauch of LINIA. Rons Bantwal of Daijiworld captured some glamarous moments.


Top Stories

Comment on this article

  • A.S.Mathew, U.S.A.

    Sat, Jan 17 2009

    In those good old days only three brands of cars were available in India (landmaster , ambassador- fiat), driving a fiat car was a great pleasure. It is a good idea that the Fiat company restart  a market for fiat cars in India because it has a great name and history in India. Good luck.

    DisAgree Agree Reply Report Abuse

  • Melwyn, VOGGa

    Sat, Jan 17 2009

    Your comment is correct Mr FRancis . Fiat should reduce the spare cost and market the products , Better service to the customer .. Side mirror of Fiat Palio stile cost 3500=00 which is very expencive comparing any other small cars . When comapny is giving good cars.. why they cut the spare cost better service . Today carbyers are only bothered about the serviece. Duing this recession time Fiat as launched new car,Two more months to Financial year end lets wait and watch

    DisAgree Agree Reply Report Abuse

  • Shrinath Shet, Oman

    Sat, Jan 17 2009

    Nice photos...I think it's new kind of method of launching new cars in the market...Great idea to attract the crowd for the function...

    DisAgree Agree Reply Report Abuse

  • Francis Dcunha, Mangalore

    Sat, Jan 17 2009

    This to me looks more like a fashion show than a launch of a new vehicle. It would have made sense if more pics and features of the car were in the news than these photos of glamorous girls.

    DisAgree Agree Reply Report Abuse

  • sandeep, haryana

    Sat, Jan 17 2009

    ya that's a fantabulous ceremony...

    DisAgree Agree Reply Report Abuse

Leave a Comment

Title: Mumbai: Fiat India Launches ‘Linea’ in a Glamarous Ceremony

You have 2000 characters left.


Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will be held responsible.