Adidas Ropes in Sania as its Global Brand Ambassador


Mumbai, Dec 25: Tennis star Sania Mirza was signed by world's leading sports brand addidas as its first global brand ambassador.

Announcing this, Hartwin Feddersen, director of marketing, adidas India said, "Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador."

Commenting on the tie-up with adidas, Sania Mirza said, "I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe adidas' experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come."

Sania thus officially earns her stripes and joins a long list of adidas superstars like David Beckham, Kaká, Lionel Messi, Zinédine Zidane, Sachin Tendulkar and Ricky Ponting.


Top Stories

Leave a Comment

Title: Adidas Ropes in Sania as its Global Brand Ambassador

You have 2000 characters left.


Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will be held responsible.