Patanjali bullish on int'l markets, to launch 'swadeshi' jeans


Nagpur, Sep 11 (PTI): Yoga guru Ramdev-owned Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.

"We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia," Baba Ramdev told reporters here.

"We should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself.

"The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the situation is politically conducive, units will be set up there," he said.
He said their company products are reaching right up to Canada.

Patanjali has already entered Azerbaijan which has 90 per cent Muslim population, he said claiming that a top industrialist there has shown interest in his products.

Ramdev said Patanjali will also venture into garments area and a 'swadeshi jeans' will be launched by end of the year or early next year.

There is a great demand from youths, and therefore Patanjali has decided to launch the Indianised jeans to compete with foreign brands, he said.

The company's refined edible oil will also be launched this year, he added.

On expansion, Ramdev said Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country.

The total investment in the city will be to the tune of Rs 1,000 crore with a potential of providing employment opportunities to 10,000 to 15,000 youths from Maharashtra.

An export unit in the adjoining SEZ will be set up as Nagpur provides better connectivity, he said.

Patanjali is in the process of setting up big units in Madhya Pradesh, Assam, Jammu and Kashmir, Uttar Pradesh, Andhra Pradesh, West Bengal and Karnataka, besides establishing subsidiary units in a number of places, as part of supply chain. "Our target is Rs 50 lakh crore in the FMCG segment," Ramdev said.

He added Patanjali is committed to produce quality products and has set up research and development units where about 200 scientists work, which has forced multinational companies to come out with their R&D plans.

 

  

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Comment on this article

  • ca girishkk, m'lore/dxb

    Mon, Sep 12 2016

    When do swadeshi birth control device may be invented..., Over riding CHAAR bachche theory propagandists.

    DisAgree [1] Agree [2] Reply Report Abuse

  • Jayanth, Bangalore

    Mon, Sep 12 2016

    ha ha ha...by commenting here you cannot stop him...

    DisAgree [2] Agree [5] Reply Report Abuse

  • Lokesh, Mangalore

    Mon, Sep 12 2016

    No surprise that Ramdev decided to enter the HELL through his products since his mate Hafiz is there.

    DisAgree Agree [2] Reply Report Abuse

  • ca girishkk, m'lore/dxb

    Mon, Sep 12 2016

    @Lokesh,

    Though your guess may not go wrong..., i think Afghanistan, pakistan & uzbekistan may not be different either.

    DisAgree Agree Reply Report Abuse

  • Af,,, mangalore

    Mon, Sep 12 2016

    when is COW ice cream launch?

    DisAgree [2] Agree [2] Reply Report Abuse

  • Vincent Rodrigues., Frazer Town,Bangalore

    Mon, Sep 12 2016

    Complete investigation to be initiated as to whose money Patanjali is investing which looks to be from some source which is not disclosed

    DisAgree [4] Agree [8] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Mumbai

    Mon, Sep 12 2016

    He has very ambitious target of 50 lakh crores, that is about 750 billion US dollars. No company in the world has achieved this target up to now (I mean company under companies act, not govt depts). The largest company by revenue, Walmart has had sales of 481 billion recently. I think, if Modi is there for a long time as PM, there is no reason why Ramdev may not achieve his target. All the best. Walmart has 22 lakh employees, but considering the scale of operation, when Ramdev's target is reached, at least 50 lakh people can get jobs.

    Future A La Bill Gates !

    DisAgree Agree [6] Reply Report Abuse

  • Sheikh M, Mangalore

    Mon, Sep 12 2016

    I have doubt why he wants eagerly to market pathanjali jeans into Muslim countries, why not to western countries..... Kuch to golmal hai product mein, Can't be ruled out made from low quality materials

    DisAgree [6] Agree [4] Reply Report Abuse

  • Ashok Naik, Hartford

    Mon, Sep 12 2016

    happy that he is creating employment for many.. who care what ppl says.. make sure quality maintained for product..

    DisAgree [7] Agree [6] Reply Report Abuse

  • Jossey Saldanha, Jersey City

    Mon, Sep 12 2016

    COW JEANS...

    DisAgree [3] Agree [5] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Mumbai

    Mon, Sep 12 2016

    Western countries want cowboy jeans, but Baba Ramdev will sell (swadeshi) cow boy jeans.

    DisAgree [1] Agree [7] Reply Report Abuse

  • Praveen , Kulshekar

    Mon, Sep 12 2016

    Baba jeans or Denims is a western outfit how come you lost love to the Indian clothes, when will you wear your own saffron jeans instead of your saffron lungi

    DisAgree [1] Agree [6] Reply Report Abuse

  • moshu, Mangalore

    Mon, Sep 12 2016

    Wrong product for swadeshi tag, instead dhoti should have launched which suits as swadeshi.

    DisAgree Agree [4] Reply Report Abuse

  • Raj, Mangalore

    Sun, Sep 11 2016

    Aane bannaga Onji pigin maratha adodu dengud kullund ge, dhaye panda Aaneg adda kar koryere.. lol..

    DisAgree Agree [4] Reply Report Abuse

  • A.DSouza, Mangalore

    Sun, Sep 11 2016

    Alwyn canadian your comments made me to have a hearty laughter. I liked it.

    DisAgree Agree [3] Reply Report Abuse

  • ca girishkk, m'lore/dxb

    Sun, Sep 11 2016

    All bhakt's may use patanjali products....,

    DisAgree [2] Agree [4] Reply Report Abuse

  • moshu, Mangalore

    Sun, Sep 11 2016

    I bet launching patanchali beef items would get him more fame than any product he marketed.

    DisAgree [3] Agree [4] Reply Report Abuse

  • Valerian D'souza, Udupi / Mumbai

    Sun, Sep 11 2016

    What is next? Patanjali Hat, Boot & Whisky?

    DisAgree Agree [3] Reply Report Abuse

  • John R Lobo, Kaikamba / Dubai

    Sun, Sep 11 2016

    Un divided DK people can supply raw materials to Baabaji Jeans.....That is " Moodeda Ire or Paje malpuna Ire and Baareda Ball "

    DisAgree [4] Agree [10] Reply Report Abuse

  • geoffrey, hat hill

    Sun, Sep 11 2016

    When RSS is going from half pants to full pants, baba is going a step ahead into jeans, who knows, he may justify his move saying that ancient Indians used to wear jeans and it was our invention and during European invasion, they along with other things plundered our jeans too!

    DisAgree [2] Agree [22] Reply Report Abuse

  • Vantage Point, mangalore

    Sun, Sep 11 2016

    Patanjali Jeans...sounds good.
    Next may be patanjali churidar

    DisAgree [2] Agree [16] Reply Report Abuse

  • Allen, Mangaluru

    Sun, Sep 11 2016

    Herbal Jeans 🌵

    DisAgree [1] Agree [16] Reply Report Abuse

  • Peter , Bangalore

    Sun, Sep 11 2016

    Is our salesman or brand ambassador of Jio ready for photo shoot with swadeshi jeans for promotion ?

    DisAgree [2] Agree [12] Reply Report Abuse

  • akhilesh, Mangalore/Bangalore

    Tue, Sep 13 2016

    How about the salesman from DLF...is he ready or squatting in UP...

    DisAgree [1] Agree Reply Report Abuse

  • jb, mlore

    Sun, Sep 11 2016

    Patanjali is an Indian Enterprise Employing Indians. It is also keeping in check the Money going out of India to the MNCs. Dont give a Religious Tint to Goods Made in India. People commenting against Patanjali here will be using their products at home.

    DisAgree [17] Agree [8] Reply Report Abuse

  • Ismail Shaikh, Moodbidri

    Sun, Sep 11 2016

    I hope this BOOBANNA launch swadeshi chicken/Mutton and beef very soon in all Gulf countries inorder to compete with other foreign country products.

    DisAgree [3] Agree [17] Reply Report Abuse

  • Mohammed, Kundapur/Qatar

    Sun, Sep 11 2016

    Shame on you BABA RAMDEV

    DisAgree [8] Agree [15] Reply Report Abuse

  • Mohammed, Kundapur/Qatar

    Sun, Sep 11 2016

    When PAKISTAN Send Food Packets to Nepal and Some Natural Disaster effected area, your Forefathers ( RSS ) was crying not to accept Anything from PAKISTAN, now you want to sell your Products in PAKISTAN, don't you have shame on you BABA RAMDEV, along with your Dress you lost your Character as well.

    DisAgree [2] Agree [17] Reply Report Abuse

  • Mohammed, Kundapur/Qatar

    Sun, Sep 11 2016

    BABA RAMDEV, why you are looking for Muslim Dominated Countries ???
    Why there is no Demand from Western Countries or the Reality of Product they came to know ???

    DisAgree [3] Agree [14] Reply Report Abuse

  • Mohammed, Kundapur/Qatar

    Sun, Sep 11 2016

    SAUDI ARABIA, Will never ever allow your GOW MUTHR Products, May you do Dance on Stages or Many ASANAS, SAUDI ARABIA will never ever allow your products enter in their market..

    DisAgree [7] Agree [17] Reply Report Abuse

  • Victor, mumbai

    Sun, Sep 11 2016

    next target reliance group mobile and oil

    DisAgree Agree [12] Reply Report Abuse

  • ca girishkk, m'lore/dxb

    Sun, Sep 11 2016

    Destiny afghanistan, pakistan, Azerbaijan..., what can we make out of these names.., what is similarity does these name carry...,
    it reminds me of an old age adage.., birds of the same feather flock together, but now so is in business..,

    probably the underlying object is nothing but legitimising patanjali's empire & wealth. probably those who are internal know things much better.

    DisAgree [7] Agree [24] Reply Report Abuse

  • Ramesh S, MANGALORE

    Sun, Sep 11 2016

    ..why you are worried..its ayurvedic products, our traditional medicine..you should be proud of..even if he sells cow dung & cow urine, if it helps people let them use it..Do you know almost 99% perfumes contain alcohol..

    DisAgree [17] Agree [4] Reply Report Abuse

  • ca girishkk, m'lore/dxb

    Sun, Sep 11 2016

    @ramesh,

    your response no way near to my observation ...,

    Answer..... What is in similarity.., let me clear it to some extent.., these are the jurisdiction of breeding, marketing & exporters of terrorism..., the irony is ..., the govt on one hand fighting terrorism with these countries.., our CHUDIDAR FAME FEKU BABA is doing business with them..., in the name of yoga & ayurveda etc., etc.,
    above all the underlying object of patanjali product is something more deep which can only be digged & revealed by some intelligent finance, forensic analysts & experts(though i may be wrong with due apologies correction welcome).

    DisAgree [2] Agree [4] Reply Report Abuse

  • Ramesh S, MANGALORE

    Sun, Sep 11 2016

    ..curious about his Swadeshi Jeans..hope not stitched with Mango leaves..have to appreciate this guy..with Yoga he built an empire of bussiness..good that his bussiness module helping poor farmers..

    DisAgree [22] Agree [25] Reply Report Abuse

  • D.Shetty, Mangalore / Bahrain

    Sun, Sep 11 2016

    Good Luck to patangali on promoting internationally and hope the quality will be retained

    DisAgree [32] Agree [17] Reply Report Abuse

  • Sandeep, Mang

    Sun, Sep 11 2016

    Good competition to foreign brands to reduce price and make less profits

    DisAgree [29] Agree [14] Reply Report Abuse

  • John R Lobo, Kaikamba / Dubai

    Sun, Sep 11 2016

    VM in UK....Can Baba Ramdev will launch Patanjali product like Hamsa Beer ( light beer ) KF )....Kaala Kawwa Beer ( Strong Beer ) or 12 year Old Somaras Whiskey or Baba Branded Churidaar...??????

    DisAgree [11] Agree [41] Reply Report Abuse

  • Alwyn, Canadian

    Sun, Sep 11 2016

    Pakistan may need beef samosas and west may need pork samosas to compete. Multinational are not scared of little cats

    DisAgree [1] Agree [19] Reply Report Abuse

  • JK, Udupi

    Sun, Sep 11 2016

    You need to contact Robert Vadra for that.

    DisAgree [22] Agree [3] Reply Report Abuse

  • Al, Canadian

    Mon, Sep 12 2016

    We can export from here bcze we have enough beef and enough pork to export. You guys are shortage of it. We don't need baba or babies for such stuff.

    DisAgree Agree [5] Reply Report Abuse


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Title: Patanjali bullish on int'l markets, to launch 'swadeshi' jeans



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