New Delhi, Feb 3 (IANS): Megastar Amitabh Bachchan has entertained the masses on the big and small screens. Now, he will connect with his fans via radio to promote his forthcoming film "Shamitabh".

The 72-year-old is set to take the RED FM listeners by surprise as he chats with them over phone. Listeners can tune into "All India Shamitabh Radio" as Amitabh turns a radio jockey Thursday on 93.5 RED FM.

“In an endeavour to bring our listeners closer to the legendary star, we planned this initiative with ‘Shamitabh’ which celebrates Mr. Bachchan’s voice as the voice of the common man. Amitabh Bachchan is like an institution in himself, adored by people across age groups,” Nisha Narayanan, COO, RED FM, said in a statement.

While recording promotional bytes for the radio show, Big B had tweeted: “And doing some rather complicated RJ'ing for Radio Station Red FM 93.5!! Goodness, how do these guys manage it! I am at a loss.”

Also starring Akshara Haasan and Dhanush, “Shamitabh”, directed by R. Balakrishnan, will hit the screens Friday.