Mumbai, Nov 10 (IANS): Chef Sanjeev Kapoor has signed internationally popular supermodel Ujjwala Raut as the brand ambassador of his kitchen appliances label Wonderchef.

The brand is also coming up with a new advertising and marketing campaign with Sonali to promote healthy and stylish cooking.

Wonderchef will first launch the digital campaign to promote its brand, investing upwards of Rs.3 crore, which will be followed by print and TV campaigns.

Speaking about her integration with the brand, Ujjwala said: "It’s a pleasure to be associated with a brand as premium as Wonderchef. I enjoy cooking and so, I know the pleasure of having good cookware and appliances. Wonderchef becomes a natural partner to me.”

The supermodel has walked the ramp for several known designers and brands like Yves Saint Laurent, Roberto Cavalli, Hermes, Hugo Boss, Dolce and Gabbana, Betsey Johnson and Gucci. She is associated with various brands, fashion houses and events in India as well.