New Delhi, Sep 24 (IANS): IT services provider HCL Technologies Wednesday appointed Matt Preschern as executive vice president & chief marketing officer, a company statement here said.

“Matt will lead all marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value,” the statement said.

“His experience in building marketing muscle for next generation technology solutions and services makes him a perfect choice for playing a key role in enabling HCL’s Growth Blueprint based on new generation propositions,” Anant Gupta, chief executive officer, HCL Technologies said.

Prior to joining HCL, Preschern was senior vice president and enterprise chief marketing officer at Windstream where he led overall brand management, demand generation and digital content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, PR and industry analyst relations.

Earlier, Preschern has held several leadership positions at IBM including vice president of marketing for the North America Business Consulting Services organization. Matt also played a key role in IBM’s Global ‘Smarter Planet’ campaign and earlier in his career developed the ‘On Demand Business Adoption’ model.