Silverstone, Jan 16 (IANS): Sahara Force India Formula 1 team Thursday announced a multi-year partnership with Mexican lubricant oil brand Roshfrans.

The agreement will see prominent Roshfrans branding on the team’s new car, the VJM07 (rear wing endplate) as well as on the drivers’ suits, helmets and team clothing. The deal comes after the signing of Mexican driver Sergio Perez last month.

Force India team boss Vijay Mallya said: “I’m delighted to welcome Roshfrans as our new long-term partner. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead."

"As a global organisation, Roshfrans is ideally placed to take advantage of Formula One’s unparalleled reach to demonstrate its technical excellence and increase brand awareness.”

Sergio Platonoff Castillo, CEO of Roshfrans: “It’s a pleasure for Roshfrans to begin a partnership with Force India - an up-and-coming team with big ambitions."