London, Sep 24 (IANS): Sportswear manufacturers Puma announced Tuesday that it had signed a renewed endorsement contract with Jamaica's star athlete Usain Bolt.

Having partnered with the World and Olympic Champion since he was 16 years old, this new deal will see Puma work with Bolt through and beyond the 2016 Olympic Games in Rio.

Bolt recently won a total of six gold medals at the 2013 IAAF World Championships in Moscow.

"Puma has been with me since the very beginning. They recognised my talent at an early age and have supported me throughout, especially in the early years when I had some difficult times due to injuries. Their work and commitment to Jamaica is also very important to me. I have always been very happy to be a part of the Puma family," said Bolt.

In addition to its contract endorsement with Bolt, Puma also has a longstanding commitment to Jamaican Track and Field. Since 2002, Puma has partnered with the JAAA (JamaicaAthletics Administrative Association) and the JOA (Jamaica Olympic Association).