Media Release
Mangaluru, Oct 26: Srinivas University Institute of Hotel Management and Tourism organised its 35th annual food festival, ‘HOG 2026’, with great enthusiasm at the city campus, Pandeshwar, Mangaluru, on Saturday, October 24.
The programme was inaugurated by Dr A Srinivas Rao, chancellor of Srinivas University and president of the A Shama Rao Foundation, who presided over the function.
Addressing the gathering as the chief guest at the inaugural ceremony, entrepreneur and content creator Sudarshan Bhat Bedradi said that students should recognise their interests and talents and make the best use of emerging opportunities. He emphasised the importance of preserving traditional culinary practices while preparing quality food with creativity and innovation. "Food should not merely satisfy hunger but also bring joy and fulfilment. In today's digital era, creativity, consistent effort and practical knowledge are essential for success," he added.












At the valedictory ceremony, renowned content creator Lakshmi Shenoy, who attended as the chief guest, spoke about food as a wonderful sensory experience. She explained that food appeals to all five senses: it can be seen, the sounds made during its preparation can be enjoyed, its texture can be felt, its aroma can be experienced and its taste can be savoured. "Food is not merely a means of satisfying hunger but an invaluable experience closely connected with our lives. Every stage of food preparation involves care, creativity and dedication," she said.
Presiding over the programme, Dr. A Srinivas Rao said that the food festival provides an excellent platform for students to showcase their talents, skills and creativity. He noted that public enthusiasm for HOG has remained strong even after 35 years. Such events help students develop teamwork, organisational abilities and self-confidence, he added.
During the inaugural ceremony, Samanna S Rao, member of the Board of Governors of Srinivas University, extended her best wishes for the successful conduct of the event.
The programme was attended by Prof Er Mitra S Rao, member of the Board of Governors Srinivas University, Dr K Satyanarayana Reddy, vice-chancellor of Srinivas University; Dr Anil Kumar, registrar; Dr Ajay Kumar, registrar (Development); Prof B Prashanth Prabhu, dean of the Institute of Hotel Management and Tourism; Dr Venkatesh Amin, dean of the Institute of Management and Commerce; Dr Thrishala Noronha, dean of the Institute of Physiotherapy; Dr Pavitra Kumari, dean of the Institute of Aviation Studies; Dr Pranjali Mhatre, dean of the Institute of Occupational Therapy; and Dr Subrahmanya Bhat, dean of the Institute of Computer Science and Information Science.
The food fair organised as part of HOG 2026 attracted considerable attention. Students showcased a variety of food preparations, demonstrating their culinary expertise, creativity and hospitality skills. Cultural programmes were also held as part of the celebrations.
The 35th edition of HOG 2026 served as a vibrant platform for students to exhibit their talents, culinary skills and organisational abilities, making the annual food festival a memorable celebration at Srinivas University.