Daijiworld Media Network - Washington

Washington, Mar 27: In the run-up to a crucial Senate race in the US state of Maine, Governor Janet Mills and challenger Graham Platner are intensifying efforts to win over female voters, a bloc seen as decisive in both the Democratic primary and the general election.

Both campaigns have rolled out targeted outreach strategies, including television advertisements narrated by women and events highlighting female supporters. The contest is being closely watched as Democrats aim to unseat Republican Senator Susan Collins in what is considered a key race for control of the Senate.

The campaign has turned increasingly combative, with Mills targeting Platner over controversial online posts from 2013 in which he appeared to downplay sexual assault. Platner has since apologised for the remarks, attributing them to struggles with post-traumatic stress disorder following his military service in Iraq and Afghanistan.

Despite the apology, Mills’ campaign has continued to highlight the issue, arguing that such statements could alienate women voters and weaken Platner’s prospects in the general election. Platner, however, has pushed back, stating that the comments do not reflect his current beliefs and emphasising his efforts to engage directly with voters.

Political observers note that women, particularly older voters, form a significant share of the electorate in Maine’s Democratic primaries. Recent polling also suggests high political engagement among women nationwide, making them a critical constituency.

While early surveys indicate Platner holding a lead, analysts say the race remains fluid, especially as campaign messaging intensifies in the weeks ahead.