Media Release
Mangaluru, Oct 14: Sahyadri College of Engineering & Management, through its innovation arm SHINE Foundation, has achieved a significant milestone by being empanelled as a G3 category Enabling Partner (EP) under the GENESIS Scheme, a national initiative of the Ministry of Electronics & Information Technology (MeitY), Government of India, implemented through the MeitY Start-up Hub (MSH).
Under this initiative, SHINE Foundation will implement 3 major components during Oct–Nov 2025:
1) The Entrepreneur-in-Residence (EiR) programme
2) Matching investment component and
3) Pilot funding component

1. Entrepreneur-in-Residence (EiR) programme – Cohort 2
The EiR programme is designed to empower early-stage innovators, students, and founders from tier-II and tier-III cities to transform their ideas into working Prototypes or Proofs of Concept (PoC).
Eligibility:
- Indian citizens only
- UG/PG students or founders/co-founders of DPIIT-registered start-ups ≤ 2 years old
- Must belong to or operate from a tier-II or tier-III city
- Innovation in deeptech, electronics design, or ICT domains using AI/ML, IoT, blockchain, cybersecurity, VLSI, Quantum, AR/VR, etc.
- Must be physically incubated at Sahyadri/SHINE
- Not previously supported under GENESIS EiR
Funding support: Rs 10 lac per EiR:
- 50% at onboarding, 50% post-prototype milestone
- Duration: 12 months (grant-based)
2. Matching investment component
This equity-based funding mechanism aims to help growth-stage start-ups accelerate their business by providing 1:1 matching investment alongside private investors.
Eligibility:
- DPIIT-registered Private Limited Company with ≥ 51% Indian ownership
- Registered and headquartered in a tier-II or tier-III city
- Working on a tech-based product or software (AI/ML, IoT, cybersecurity, fintech, edtech, health tech, etc.)
- Must have a market-ready or revenue-generating product
- Must have a confirmed private investor (non-government source)
- Should not have received support under TIDE 2.0 (Scale-up) or SAMRIDH schemes
Funding Support:
- Up to Rs 50 lac (1:1 matching with investor funding)
- Instrument: Equity (up to 5%) held by EP on behalf of MSH
3. Pilot funding component
The Pilot Funding Component is designed to help start-ups validate and deploy their products in real-world environments through collaborations with corporates, PSUs, or large enterprises.
Eligibility:
- DPIIT-registered start up from tier-II/III city
- Must have a working prototype or MVP
- Must possess a valid Purchase Order (PO) or Work Order (WO) from:
o Government of India / state government departments / PSUs, or
o Fortune 500 companies / recognized unicorns
- Corporate partner should have:
o Minimum turnover of Rs 75 cr. in the last audited year
o At least 5 years of operations
Funding support:
- Up to Rs 40 lac per start-up (Grant + up to 3% equity on behalf of MSH)
Last date to apply – October 25.
Link to apply: https://lnkd.in/ev7DxzCN