Liquor sales witness sharp decline in Mangaluru


Daijiworld Media Network - Mangaluru (MS)

Mangaluru, May 16: On May 4, when liquor shops were given the permission to open after 40 days of lockdown due to coronavirus pandemic, there was ahuge rush of people to buy their favourite brand of liquor. However, after the initial rush, now the demand for liquor has gone down.

On the second day itself after the liquor outlets reopened, the sale of liquor was down by almost half. Now the liquor shop owners are worried as they are not able to sell even 50 per cent of the quantity of liquor, which they used to sell during the normal pre-coronavirus pandemic days.

The reason for the sudden drop of liquor sales is that people do not have money. In addition, most have lost their jobs, and buses are also not plying, which makes liquor buyers difficult to reach the outlets. This is the opinion of those who sell liquor as well the officials of the Excise department.

On May 4, the first day of opening of liquor outlets after announcement of lockdown, 171 liquor outlets in the district of Dakshina Kannada reported sales of 65,751 litres of IMFL and 43,583 litres of beer. The transaction amounted to Rs seven crore. The very next day, the sales was down to Rs four crore. After that the sales of liquor has seen a steep decline.

The movement of money in the hands of middle and lower class of the society has reduced as there is no income. Moreover, as migrant workers have left to their native places, the buyers are less. The migrant workers numbered around 30,000 in the twin districts.

After May 9, even the bar and restaurants are allowed to sell liquor which is in stock only. They cannot order new stock. Moreover, only parcel needs to be given and customers should not be allowed to drink at the facility. So far, 4.71 lac litres of IMFL and 2.66 lac litres of beer is sold in Dakshina Kannada district through 438 permit holders including 176 liquor shops.

There are people who have given up consumption of liquor totally during the lockdown. They were happy for the fact that their families heaved a sigh of relief due to their non-consumption of liquor.

In Udupi district, sales are down by almost 60% according to the owners of liquor outlets. On May 4, the first day of opening of liquor shops, Rs 1.50 crore worth of liquor was sold. Even the next day, the sales amounted to Rs two crore. However after that, the sales are drastically reduced according to assistant commissioner of Excise of Udupi district Nagesh Kumar. The officials are citing the return of migrant workers to their native places, reduction of money in the hands of public and stocking of alcohol by consumers as the reason for depleted sales.

Ramesh Nayak, owner of a liquor outlet in Mangaluru says, "For the past few days, even 10 per cent of daily sales of liquor is not achieved. The movement of people has become very less. Only those who have some cash in possession come to buy liquor. Only when buses will resume plying as normal and work starts as before, the sales may pick up."

Shailaja Kote, assistant commissioner of Excise said, "If we look at the monthly average sales figure of liquor, it is not possible to achieve even half way mark of the set sales target. The departure of migrant workers to their native places and no work for others has resulted in reduced liquor sales."

 

 

 

  

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Comment on this article

  • Robert D'SOUZA, Mangalore

    Sun, May 17 2020

    The taxes levied are too much. Blender Pride is now cost 2850 as it was sold for 2400. It's better to shift to country liquor with better quality.

    DisAgree [2] Agree [7] Reply Report Abuse

  • Pradeep K, Mangalore

    Sun, May 17 2020

    A major reason that is not accounted for in the article is that restaurants cannot serve now. Not everybody (even weekend drinkers) are able to take stuff home each weekend or to stock stuff at home. A major reason for the drop would be the loss of convenience of relaxing at a restaurant while shopping ones favourite beverage, and being able to order ones favourite food when done.

    DisAgree [2] Agree [1] Reply Report Abuse

  • Rudolf Rodrigues, Mumbai

    Sun, May 17 2020

    Bro, now even the financially well off too will think twice before boozing in a bar due to extra ordinary hike in rates, also foodstuffs rate will get hiked!

    Imagine no customers at MRP wine shops, then how do you expect tipplers to booze in bars?

    DisAgree Agree [6] Reply Report Abuse

  • Rudolf Rodrigues, Mumbai

    Sun, May 17 2020

    The sudden increase from 6% to 17%, 21%, & 25% for different levels is a big jolt to the tipplers! Those at the lowest end & middle end consumers who were the majority are not being able to afford such high rates; with majority of people w/o jobs, money exhausted, no hope in the near future, the govts aggressive decision has misfired, & if this continues even the wine shops and bars will not survive for long; they should remain happy with the booty they earned during good times!
    Moreover, with the hotel industry in doldrums, a very large chunk of revenue will vanish from them!

    Like in Mumbai, during prohibition times, brewing of cheap illicit booze will gather pace; also home brewing, like olden times, may start in remote areas! At least in metro cities like Mumbai, a large parallel Mkt for low cost hooch always prospers, mostly catering to the lowest rung of tipplers!

    But, both ways the watchdogs gain....hehe!

    Jai Hind!!

    DisAgree Agree [5] Reply Report Abuse

  • Rudolf Rodrigues, Mumbai

    Sun, May 17 2020

    The sudden increase from 6% to 17%, 21%, & 25% for different levels is a big jolt to the tipplers! Those at the lowest end & middle end consumers who were the majority are not being able to afford such high rates; with majority of people w/o jobs, money exhausted, no hope in the near future, the govts aggressive decision has misfired, & if this continues even the wine shops and bars will not survive for long; they should remain happy with the booty they earned during good times!
    Moreover, with the hotel industry in doldrums, a very large chunk of revenue will vanish from them!

    Like in Mumbai, during prohibition times, brewing of cheap illicit booze will gather pace; also home brewing, like olden times, may start in remote areas! At least in metro cities like Mumbai, a large parallel Mkt for low cost hooch always prospers, mostly catering to the lowest rung of tipplers!

    But, both ways the watchdogs gain....hehe!

    Jai Hind!!

    DisAgree Agree [4] Reply Report Abuse

  • J.F D SOUZA, Attavar, Mangalore

    Sun, May 17 2020

    The price increase per bottle is abnorbal. Poor people cant a fford to pay that much of amount per bottle. So may be they are using country liquor.

    DisAgree [1] Agree [13] Reply Report Abuse

  • David Pais, Mangalore

    Sun, May 17 2020

    y da govt., wanted economy 2 boost from da booz of chivas regal, soma, sura & baang. can't it withstand w/o alcohol????????? da irony is my tax paid money was utilised 4 building gau-shaalas & not 4 human shelters.

    DisAgree [8] Agree [23] Reply Report Abuse

  • Chiguru, Mumbai

    Sun, May 17 2020

    Economics of country will improve if there is income.
    What is the point of increasing duty on essential commodity liquor when people don't have income to spend on essential good? People understood what actually is considered essential.

    DisAgree Agree [12] Reply Report Abuse

  • Ronald, Mangalore

    Sun, May 17 2020

    I think the first few days rush buying was to buffer for fear of another lock down. So that has taken away a month long buying.

    DisAgree [2] Agree [13] Reply Report Abuse

  • Mahesh, Udupi

    Sun, May 17 2020

    Whats the life without drinking alcohol. Whoever has money lets buy and give to others.. Lets drink and celebrate corona lockdown. Cheers.

    DisAgree [21] Agree [6] Reply Report Abuse

  • Neri neerude, Neerude

    Sun, May 17 2020

    So pity to the government

    DisAgree [1] Agree [10] Reply Report Abuse

  • chris, Mangalore

    Sun, May 17 2020

    By seeing the collection on the first day. Govt got greedy so they increase the price and the rate, and People have taught them good lesson should not purchase anything .Automatically price will come down

    DisAgree [1] Agree [31] Reply Report Abuse

  • H. Almeida., Bendur/Andheri

    Sun, May 17 2020

    Reasons for fall in Alcohol beverage sales are pretty obvious... The little savings, have been blown, away in consuming Devil's drink !!! Families are distressed... Basic food has become a dream !!! Worse NRI are descending in droves, Coastal region has NIL provisions, of offering any form of employment, due to neglect since independence... Recession has set in, heralding doom and much gloom everywhere !!!!

    DisAgree [11] Agree [24] Reply Report Abuse

  • Prem Prasad, Bangalore

    Sun, May 17 2020

    The gods, goddesses and the warring personalites of the vedic period wars were drinking Soma full at the brim.
    INDRA DRANK A WHOLE LAKE OF SOMA BEFORE HE WENT FOR A WAR.

    DisAgree [1] Agree [3] Reply Report Abuse

  • Vincent D'Souza, Belthangady

    Sun, May 17 2020

    Royal Stag or Blenders' Pride or Chivas Regal, these Brands sell because of their name. Drunkards think that it is a matter of prestige to consume these branded products. Duroing my drinking days, I teally enjoyed drinking "Bagpiper Whiskey" till my last peg. Now I am sober.

    DisAgree [15] Agree [20] Reply Report Abuse

  • Shankar, Mangaluru

    Sun, May 17 2020

    You really seem to have no idea about the taste of liquors!
    Good that you quit!!

    DisAgree [1] Agree [12] Reply Report Abuse

  • Rashid Azizi, Kolkata

    Sun, May 17 2020

    Good people drink alcohol all over the world . Only in India drinkers are branded drunkards which is wrong & a taboo . The government is earning millions every day on taxes & now are fleecing the citizens with additional taxes as they're opportunists .
    Drink responsibly & enjoy life with good friends & family . Life as it is now going through lot of tension & uncertainty .

    DisAgree Agree [11] Reply Report Abuse

  • Nelson D'Souza, Mangalore

    Sun, May 17 2020

    Bale parka

    DisAgree [2] Agree [22] Reply Report Abuse

  • Elwyn Govead, Valencia

    Sun, May 17 2020

    Trust me not a single rupee has increased in the military canteen.But the quota has reduced to 50 percent.That is higher rank 6 bottles to 3,4 bottles to 2 .The rates are same as before.Blenders pride as usual 248,100 piper 468
    Rupees

    DisAgree [4] Agree [12] Reply Report Abuse

  • Shankar, Mangaluru

    Sun, May 17 2020

    Do you get Black label there at reduced prices?

    DisAgree [6] Agree [9] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Bangalore

    Sun, May 17 2020

    Shanker
    You are 100% right. One of my relatives was offered black label at a party and he sipped it and kept in his mouth for a minute and said the stuff was genuine. Also, once he found a costly whiskey purchased from a big wine shop in Mumbai to be dubious. Next day, he went to the shop and told the manager. Manager, never uttered a word and told the salesman quietly to exchange the bottle with original stuff.

    DisAgree Agree [3] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Bangalore

    Sun, May 17 2020

    Shanke
    This is the reply to your comment "You really seem to have no idea about the taste of liquors'.

    DisAgree Agree [3] Report Abuse

  • H. Almeida., Bendur/Andheri

    Sun, May 17 2020

    Suprised, rather shocked, to observe locals, in Dakshin Kannada district, have acquired in depth knowledge about prices of alcohol beverage, sold in defense canteens.... Wonder if illegal transactions are allowed in the district !!!!

    DisAgree [14] Agree [1] Reply Report Abuse

  • S. Fernandes, Mangalore

    Sun, May 17 2020

    I learned from Lock down and wine shops shut, how to control consuming liquor. Rs 250 per bottle ( the price they charge as Military Quota) sold at Rs 1300 plus at wine shops, that much tax everyone has to pay per bottle. Let them increase tax and keep the stock for themselves. After all this money collected by way of tax swallowed by Ministers and chamchas. No more liquor. Everyone should think like this. So all wine shops will be closed. We can live without drinks.

    DisAgree [4] Agree [50] Reply Report Abuse

  • James, Bendur

    Sun, May 17 2020

    Thought of the millennium. Every human being should adapt this thought abd teach right lesson to the government. Also boycot voting completely so that the corrupt leaders may learn some lesson.

    DisAgree [1] Agree [9] Reply Report Abuse

  • GURKA, MANGALURU

    Sun, May 17 2020

    Thanks to CORONA at least people learn to go away from the unnecessary things in life ! for that matter the crime rate also reduced, Rapes are halted, Lavish life style on hold!!!

    Dear GOVT increase the exercise duty on liquor for another 25% then you can earn more money !! and tap your own shoulders !!

    DisAgree [6] Agree [16] Reply Report Abuse

  • Arun, Dharwad

    Sun, May 17 2020

    It is EXCISE duty and not exercise duty as stated.

    Please make a note of it.

    I am very very happy to see the decline. It should be all over the country. It should be permanently this way. There should not be a breather for this industry to survive. So many people have lost their lives, families and livelihood.

    Frankly speaking this industry should be a total loss to the government and the exchequer. The faster the better. It's a poisonous temptation to the youth and the future generation.

    By the way, if the government must be under the impression that by increasing the excise duty or allied taxes it is doing a favour for itself then it's terribly mistaken. liquor consumers will be extra smart and save their pockets from being burnt. Another reason ... there will be no takers .... also the liquor shops will not be able to sustain themselves with the huge hike forcing them to close down their shops and surrender their licences. In a way, the pandemic is mostly a boon to several drunkards who could not survive without it as the entire Indian economy is in the trash bins. In a way our citizens will be thoroughly enlightened and understand where their money needs to be rightly spent. A blessing in disguise..
    for one and all.

    DisAgree [1] Agree [8] Reply Report Abuse

  • Sahil, Mangaluru

    Sun, May 17 2020

    Alternative option? To generate the revenue... Eventhough such huge revenue generated only annabhagya....... Sambar bhagya yet to release....I Mean to say
    No proper hospitality for returned NRI. Migrant workers. Corona treatment.....

    DisAgree Agree [4] Reply Report Abuse

  • Prashun, Mangalore

    Sun, May 17 2020

    Due to price hike, drunkards will not cum, even if life becomes normal....all of sudden govt increased price , thinking drunkards will come to drink whatever is the price....

    DisAgree Agree [14] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Sun, May 17 2020

    People have realized the need to Maintain Inventory of Essential Goods ...

    DisAgree [5] Agree [15] Reply Report Abuse

  • Sanjay, Hebri

    Sun, May 17 2020

    After allowing liquor sale, other business has gone down.

    DisAgree [8] Agree [5] Reply Report Abuse

  • Paul, mangalore

    Sun, May 17 2020

    Its because the Govt.was greedy to loot by increasing the price .
    Yes agree in another side people have no money also .
    Cut down the liquior prices s bit .

    DisAgree [2] Agree [15] Reply Report Abuse

  • Kiran Dsouza, Mangalore

    Sun, May 17 2020

    No money to buy liquor now. So sad that there is no package declared for drunkards either by the state or central governement.
    Instead these people increased the price.
    Ban liquor completely.

    DisAgree [4] Agree [11] Reply Report Abuse

  • Joseph, Qatar

    Sun, May 17 2020

    Close down this scourge of temptation and destruction permanently....once and for all. Then see how things will fall back in place. No wonder in most of the Middle East countries it's a haram. This is the correct way to bring back to track a wayward mentality.

    DisAgree [1] Agree [7] Reply Report Abuse

  • Santan Mascarenhas, Toronto

    Sun, May 17 2020

    Till 22 education, Job at 25
    Marriage at 30, Child at 32
    Retire at 60, Then wait for death
    But, in between all this ,
    To have some fun
    Should we not go to Goa ?

    DisAgree [2] Agree [20] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Bangalore

    Sun, May 17 2020

    Though I was in Toronto, now I am in Bangalore. A typing mistake happened.

    DisAgree [2] Agree [8] Reply Report Abuse

  • Langoolacharya., Belman / Washington, DC.

    Sun, May 17 2020

    Santan,

    No problem ...you can add Bola as well....English Bola not Hindi Bola!!!...

    I was surprised how you went Toronto when flights are cancelled there...I can drive there perhaps 6-8 hours...

    ...Tak...Takk...

    DisAgree [1] Agree [4] Reply Report Abuse

  • Deshbhakht, Mangalore

    Sun, May 17 2020

    Well done drunkards ! You understood the government's ploy. Increased taxes to fill its pocket like they do with tobacco products yet print a slogan that the very product causes cancer.

    Spend the money on your health and family. You will be cared for lovingly in your days nearing your death.

    DisAgree [1] Agree [13] Reply Report Abuse

  • Ramachandra Baliga, Hampankatta/Mangalore

    Sun, May 17 2020

    No work whatever money they had spent already. if you can give on credit people will buy. Like rich peoples loan Govt, can write-off. Announce they scheme today, tomorrow you can tell Guinness book of world record. Worlds highest liquor sales in Mangaluru.

    DisAgree [5] Agree [28] Reply Report Abuse

  • Raju, Karkala

    Sun, May 17 2020

    This type of thinking only brought Mallya to this condition .

    DisAgree [10] Agree [7] Reply Report Abuse

  • Satya, Dubai

    Sun, May 17 2020

    Good news.

    DisAgree [7] Agree [25] Reply Report Abuse

  • R.L., Udupi/USA

    Sun, May 17 2020

    After lock down people learn to make there own Liquor is cheaper too.

    DisAgree [3] Agree [34] Reply Report Abuse

  • G R PRABHUJI, Mangalore

    Sun, May 17 2020

    I think the Drunkers have now realised the difference between before Corona virus and after the relaxation of liquor crubs. Now Drunkers are slowly educating. Good news.

    DisAgree [3] Agree [18] Reply Report Abuse

  • Prof. Rodrigues, Madrid

    Sun, May 17 2020

    Our body is the Holy Temple of God. Don't defile it with intoxicating drinks.

    DisAgree [24] Agree [18] Reply Report Abuse

  • Ozy, Surathkal

    Sun, May 17 2020

    Here nobody talks about the increase in excise duty. Well done Mangaloreians. If you succeed for one month then definitely the Gov will bring down the rates.

    DisAgree [3] Agree [39] Reply Report Abuse

  • Bar Owner Kankanady, Mangalore

    Sun, May 17 2020

    Mighty God, thank you that your promises are sure, you are faithful, I can rely on you. Your word says that it is you who gives me the ability to produce wealth. I commit my business into your hands Lord as I know that you are the source of success and prosperity. Give me strength to resist the temptations of wealth and glorify you in every aspect of my business. May the peace of God enfold me, the love of God uphold me and the wisdom of God control me. Through Jesus Christ our Lord, Amen.

    DisAgree [13] Agree [7] Reply Report Abuse

  • Deshbhakht, Mangalore

    Sun, May 17 2020

    What are you implying man ? Are you happy that the business gone down, or you want it to shoot up that that you continue to drag your feet like an ass till the last customer leaves ?

    DisAgree [8] Agree [6] Reply Report Abuse

  • S. D'Silva, Bangalore

    Sun, May 17 2020

    I doubt this comment is written by any Bar Owner. I compare people who sell liquor to butchers, because they are also slowly killing humans indirectly. Moreover they will not come down so low in public to pray to God's help. I this there is a hidden agenda within this whole comment.

    DisAgree Agree [1] Reply Report Abuse

  • praveen, Mlore

    Sun, May 17 2020

    Good sign...mangaloreans pls dont drink daily...ocasionnaly ok..dont give drinks during mehendi roce engagment n wedding even if u have enough wealth or double income...

    DisAgree [5] Agree [39] Reply Report Abuse

  • GURKA, MANGALURU

    Sun, May 17 2020

    You forget that increase of prices on the same liquor which further damaged on your sales ! if this trend continuous people will loose interest on LIQUOR voluntarily which is good for the society !!

    DisAgree [1] Agree [29] Reply Report Abuse

  • Lawrence Lobo, Mangalore

    Sun, May 17 2020

    All of a sudden you increase the excise tax it will effect the sale..

    DisAgree Agree [44] Reply Report Abuse

  • Sahil, Mangaluru

    Sat, May 16 2020

    Since price hike. Drunkards became more smart.

    DisAgree [1] Agree [43] Reply Report Abuse

  • Manu, Bajegoli/Karkala

    Sun, May 17 2020

    Earlier during shut down people ready to purchase Royal Stag at Rs.2000.

    DisAgree Agree [11] Reply Report Abuse

  • Sahil, Mangaluru

    Sun, May 17 2020

    Oncs for while rs 2000 fine during lockdown but here price increased will impact on regular basis to drunkards.

    DisAgree Agree [3] Reply Report Abuse

  • Sahil, Mangaluru

    Sun, May 17 2020

    Once for while

    DisAgree Agree [3] Report Abuse

  • Joseph, Qatar

    Sun, May 17 2020

    Must've understood the difference between an original Royal Stag and a spurious one. People should not be 🍺🍻🥂 smart but 💰 smart too.

    DisAgree Agree [7] Reply Report Abuse


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