Media Release
Mangaluru, Jan 17: St. Agnes College (Autonomous), Mangaluru, the department of business administration (MBA), and Reputation jointly organised QUORUM – the Reputation Management Conference on Friday January 16, bringing together industry experts and professionals. The full-day event, brought together students, faculty members and industry professionals to explore emerging trends in reputation management, corporate communications, brand strategy and corporate identity.
Through keynote addresses, panel discussions and interactive sessions, participants gained insights into managing organizational trust, navigating reputational risks and aligning communication strategies with business objectives.
The programme commenced with a prayer song, after which Sr Dr M Venissa AC, principal, welcomed the gathering. The session then proceeded with an impressive lineup of keynote speakers. Amanda Puravankara, the director of the Puravankara Group spoke on ‘Being a STAR in Your Own Right'. She shared, “Staying in a constant state of learning keeps us grounded, open to being wrong or lost and reminds us that what brought us here will not take us where we need to go.” A question-and-answer session with the keynote speaker Amanda Puravankara was conducted by Amith Prabhu from The Promise Foundation. Rohit Bansal from Reliance Industries addressed the audience on “How AI Will Impact Jobs in the Future’. He highlighted that human beings and AI are not in competition with each other, but are meant to complement one another. Arpana Kumar Ahuja of Jindal Steel shared insights on ‘What Goes into Building PR Campaigns’, and Sujit Patil from Godrej Industries Group delivered a session titled ‘Reputation: The Invisible Asset in a Transparent World – How to Build and Sustain it in an Always-On World’.A special message titled ‘Believe in Yourself’ was delivered by Xavier Prabhu from PRHUB. The keynote sessions concluded with Arun Sudhaman of ICCO and Lipi Goyal of Simulations PR, who spoke on ‘Navigating Careers in a Complex World’.
In addition to the keynote sessions, expert panel discussions were held after noon as part of QUORUM. The first panel, ‘Thriving in a Career in Public Relations’ featured Girish Huria of Avian We, Nikhil Pavithran of Kaizzen, Sarah Rajan from SPAG FINN Partners, VikramKharvi of IPRF and Nandini Naik from Blue Ink Content. The second panel, ‘Working Towards Your Dream Job’ brought together Bhavna Imran of Corteva, Hina Issar Huria from The Promise Foundation, Nivedeeta Moirangthem of IKEA, Seema Ahuja of Biocon, Yatin Padia of Arvind and Sarika Chavan from Sparkle Gift Cards. The third panel discussion, titled ‘Building a Personal Brand in Your 20s’ featured Amit Arora of Brand VD, Ira Pradhan from Freshworks, Nidhi Gulati of Springer Nature, Richa Seth from Adfactors PR, Rudolph Noronha from MRPL and Diana Fernandes of Bloomingdale PR.
These sessions addressed critical themes, including crisis communication, leadership messaging and corporate narrative development.The success of the conference was largely attributed to the efforts of Roshan Alexander and Amith Prabhu from The Promise Foundation.The afternoon sessions focused on strategic forums and interactive question-and-answer discussions that encouraged student participation and critical thinking.
A ‘Quiz’ based on Mangaluru was conducted for the participants with attractive goodies and two lucky draws were held in the morning and evening sessions, with the winners receiving Lenovo tablets. The session concluded with a vote of thanks, following which e-certificates were distributed to all the participants present. The conference witnessed the participation of over 1,000 attendees, marking it as a significant success.
Overall, QUORUM proved to be a highly impactful academic and professional initiative. Participants appreciated the relevance, depth and practical orientation of the sessions, particularly the emphasis on actionable insights and real-world applications. The conference reinforced St Agnes College’s commitment to experiential learning, industry engagement and professional development, while also strengthening its academic and institutional reputation.