Udupi: Lady post-graduate in business administration promotes handloom

Harshini Brahmavar

Daijiworld Media Network - Udupi (SP)

Udupi, Sep 26: This city has a perennial emotional connection with handloom. However, in the recent past, there has been a sharp decline in the number of people who work on handlooms. Sari, which represents Indian culture and Udupi saris are well-known the world over. Either because of lackadaisical approach of the government or the condition of the weavers, the skillful embroidery and art work has been slinking into the oblivion gradually. But there is demand even now for these saris. The fact that a few elders, who are determined that the work done by their forefathers and inherited by them should not be abandoned, continue to weave at their homes brings some sense of satisfaction.

Mahalasa Kini, an MBA degree holder from here, now plans to take these saris to another level. Mahalasa, who is from Anant Nagar, Manipal, after completing MBA degree, is now keen on promoting handloom. She started her own online market business for marketing handloom saris. She has named her concern, MALSI (sustainable lifestyle brand). After completing her education, she toured the state and other states to collect detailed information about handlooms. She not only increased the work of the weavers, but also has learnt the art of weaving with handlooms. She has bought a weaving machine which she has installed at her home. She has been introducing design saris to customers.

Mahalasa was working for a corporate company in Mumbai before getting into handloom business. She creates designs and gives the work of weaving saris to those who work in the handloom weavers association at Udupi, Kinnigoli and Shivalli. Her new design saris have good demand. She has created a new trend that gives rise to interest among the customers and imagination of youth. Many customers have been clicking their photos with handloom saris on, and uploading them on social media.

Mahalasa has learnt the art of weaving from Keshava Shettigar from Korangrapady who has the experience of having done weaving work for five decades.

Mahalasa says that handloom sari from Udupi feels like having some emotional relationship that is an integral part of her life. "Some saris our ancestors wore are even now carefully preserved by some families. I had interest in handloom saris which depict our culture, since my college days. I have been working to see that weavers get more work. Corona period enabled me to create an interest and awareness about handloom saris. There is demand for hand-woven saris, and in future, I will be introducing new designs," she added.

Keshava Shettigar says that many weavers are working on handloom just because they do not want to abandon something their ancestors were doing. He said that it has not remained a job that can bring some income, and therefore, youngsters are not interested in this work. He said that encouragement from the government is needed and the field can survive only if the government ensures that grants are provided to weavers on time.






Comment on this article

  • Hindustani, Manipal/Dubai

    Sun, Sep 27 2020


    DisAgree Agree [2] Reply Report Abuse

  • mahesh, mangalore

    Sun, Sep 27 2020

    Great Initiative by the lady.
    All the best to her.

    DisAgree [2] Agree [1] Reply Report Abuse

  • Rita, Germany

    Sun, Sep 27 2020

    Very good idea.Handloom clothes are not only healthy,a pleasure to wear.This handwork is hardly practiced,since we get and many wear ready made wear,some bring or many bring modern wears from foreign and it has become a fashion to wear clothes sarees from foreign.To show your bank balance.I see hardly young people wear sarees.last time I wanted a bed cover was not available,Hope this lady gets enough customers to carry on handloom wear.Other side for local women or men to get a occupation ,a good idea.Due to corona many lost jobs.What about is it difficult to get good cotton in India?I heard due to floods and no rains cotton was not available.many do spray to plants which effects on health too.

    DisAgree Agree [3] Reply Report Abuse

  • Prakash, Mangalore

    Sat, Sep 26 2020

    Wish you all the best Mahalasa, At present situation you are working on B.

    DisAgree Agree [1] Reply Report Abuse

  • Anand Dsouza, Mumbai

    Sat, Sep 26 2020

    I use to visit my friends place just to see the handloom machines. But due to no support from govt. this art is completely vanishing. New generation don't even learnt this art from their parents because nobody buy handloom sarees now a days.

    DisAgree Agree [4] Reply Report Abuse

  • sri_elder, Karkala

    Sat, Sep 26 2020

    Good!.. i think main ingredient for handlooms fabric is cotton. Not just saries, make use of handlooms fabrics to other ready made dresses. I hope that creates more jobs?

    DisAgree [1] Agree [6] Reply Report Abuse

  • Charles D'Mello, Pangala

    Sat, Sep 26 2020

    Promoting Handloom is a good gesture. But we have to evolve with the nature and the development. In olden days we did not have pumps and electricity and we were depending on manual workers for water. We have to consider anything economically and also cost effective ways of doing something which is easier to implement. Nowadays even tailors are out of job.

    DisAgree Agree [5] Reply Report Abuse

  • abdulla, india

    Sat, Sep 26 2020

    All the best in your endeavor...
    Please set up ONINE marketing too,.
    Khadi, Linen, Cotton, Bamboo Textiles.
    with Modern . style..
    great Lively Tones/shades and Prints for various seasons and Ages.

    DisAgree [1] Agree [10] Reply Report Abuse

  • Harold Mathias, mangalore / muscat

    Sat, Sep 26 2020


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  • Ismail, Moodbidri

    Sat, Sep 26 2020

    Good idea. Wish her all the best in this venture.

    DisAgree [2] Agree [12] Reply Report Abuse

  • Subhash Chandra, Mangalore

    Sat, Sep 26 2020

    This young lady is very intelligent, after completing her education she didn't waste time instead used her knowledge focused on creativity & marketing etc wish you all the best and have a great future ahead.

    DisAgree Agree [26] Reply Report Abuse


Title : Udupi: Lady post-graduate in business administration promotes handloom


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