Media Release

Mangaluru, Jul 31: Kanara Chamber of Commerce and Industry (KCCI) unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID-19. The campaign received a very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of COVID-19 infected people were increasing and a vaccine would take some more time, it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control
droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this, KCCI found an immediate need to bring awareness and constant reminders to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. The theme of the Campaign was decided to be 'Let’s Fight Back Together'. Origin Designext, a Creative Agency in Mangaluru was roped in to do the creative for the campaign and a team from KCCI worked with the agency to shape up the campaign with their inputs. In the meantime, the Indian Red Cross Society Dakshina Kannada and Rotary Mangalore expressed their interest to support the campaign.

Mangalore based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangaluru city. The creative of Half covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the vehicle registration code for the district) has been particularly making a buzz in the community.

All together 14 hoardings are currently on display with various COVID-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us.

“Businesses and our economy have suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the president of KCCI.